Sugar Labs logo for first 100 SoaS USB sticks

[Sean DALY]

I'm still looking at supplier's choices and trying to break the
$8/piece barrier while maintaining a read/write indicator LED -
something we take for granted on quality sticks, but in its absence
people could pull a stick that hasn't finished writing with
unpredictable results :-( affecting the "Sugar experience"

but a good candidate is: 1 1/2" x 3/4" (38.10mm x 19.05mm) (image attached)

I don't think it will be a problem to rescale, because "sugarlabs" is
a "horizontal" logo and lends itself to a horizontal stick. We'd have
much more to worry about with a round logo for example, which would
need to be truly tiny to fit the shorter dimension.

is that enough to go on?

thanks
Sean


On Fri, Feb 27, 2009 at 3:41 PM, Christian Marc Schmidt
<schmidt at pentagram.com> wrote:
> Sean, do you have a template for the USB stick printable area? Could we get
> one? That would make it easier to size and position the logo.
>
>
> Christian
>
>
> On 2/27/09 9:37 AM, "Sean DALY" <sdaly.be at gmail.com> wrote:
>
>> thanks Christian
>>
>> Not super-urgent - in the next few days would be good though, because
>> to get the sticks by April 1st (so we can load them individually) we
>> would want to allow two weeks for manufacturing plus a week for setup
>> + shipping.
>>
>> By the way $1 per stick seems to be the going rate for preloading...
>> if the SoaS image can be ready towards the end of March, we could go
>> whole hog and have them preloaded, saving time & hassle. However, that
>> implies a roundtrip to test bootability before signing off on
>> production - most suppliers I have seen load data or Windows autorun,
>> I don't know if they can do bootable reliably. But it might be a good
>> solution, after all sticks could be manually reloaded with a more
>> recent image if by any chance they don't all disappear like hotcakes
>> ;-)
>>
>> Sean
>>
>>
>> On Fri, Feb 27, 2009 at 3:24 PM, Christian Marc Schmidt
>> <schmidt at pentagram.com> wrote:
>>> Hi Sean
>>>
>>>
>>> Why don't I try it and see what it would look like. When do you need this
>>> by?
>>>
>>>
>>> Christian
>>>
>>>
>>> On 2/27/09 8:28 AM, "Sean DALY" <sdaly.be at gmail.com> wrote:
>>>
>>>> Christian - my point is white or black USB sticks will not stand out,
>>>> but colored ones will. USB sticks are... small... and the logo will be
>>>> ...smaller... so I'm counting on a colorful stick to make an impact.
>>>>
>>>> All I'm looking for is inverting the background/foreground colors, the
>>>> user's perception will not be affected - if anything, they will
>>>> remember a purple logo, not a white one on a purple stick.
>>>>
>>>> Purple stick + rose outline + white sugar + grey labs are all in the
>>>> palette (cf. black square 08), merely inverted.
>>>>
>>>> if the stick was blue, green outline + white sugar + grey labs would
>>>> work (cf. black square 03)
>>>>
>>>> A uniform black outline will perceptibly change based on the USB stick
>>>> (background) color... while a transitional color will better respect
>>>> the "glow" of sugar before "labs". It's possible the grey "labs" would
>>>> need tweaking based on the background, but in black, it will disappear
>>>> if the stick is a deep color :-(
>>>>
>>>> Do you see what I mean?
>>>>
>>>> thanks
>>>> Sean
>>>>
>>>>
>>>>
>>>> On Fri, Feb 27, 2009 at 1:34 PM, Christian Schmidt
>>>> <schmidt at pentagram.com> wrote:
>>>>>
>>>>> On its own I like the "sugar" but I am concerned the outline and
>>>>> especially the "labs" will be difficult to differentiate if black on
>>>>> purple. Do you think you could try the "sugar" outline in an
>>>>> intermediate pink such as web RGB #FF64D2 from the palette? And "labs"
>>>>> in the existing grey web RGB #999999? If you could possibly mock that
>>>>> up with the purple background I'd have a better idea of what it might
>>>>> look like
>>>>>
>>>>> Hi Sean
>>>>>
>>>>>
>>>>> We should really stick to the color combinations shown on the wiki. They
>>>>> were carefully chosen from all possible stroke/fill combinations for
>>>>> legibility and contrast, and work against either a black or a white
>>>>> background.
>>>>>
>>>>> If you are thinking of a color background for the logo on the USB stick, I
>>>>> would suggest using the solid black or white version I sent (let me know if
>>>>> you need a solid white version). These will work well as color
>>>>> alternatives;
>>>>> I don't think you need to be concerned about whether the "sugar" outline is
>>>>> differentiated from "labs"--the two words are visually distinctly
>>>>> differentiated, regardless of color. Does that make sense?
>>>>>
>>>>> Btw, I'm already working on making these guidelines more prominent on the
>>>>> wiki, and adding the b/w logo for download...
>>>>>
>>>>> Best,
>>>>>
>>>>>
>>>>> Christian
>>>>>
>>>>>
>>>>>
>>>>> (I have converted [1] the eps to JPG using imagemagick for the benefit
>>>>> of list participants who could encounter difficulty with eps)
>>>>>
>>>>> many thanks
>>>>> Sean
>>>>>
>>>>> [1]
>>>>> $ convert -density 300x300 -colorspace CMYK logo_bw.eps logo_bw.tiff
>>>>> $ convert -colorspace RGB logo_bw.tiff logo_bw.jpg
>>>>>
>>>>>
>>>>> On Thu, Feb 26, 2009 at 11:05 PM, Christian Marc Schmidt
>>>>> <schmidt at pentagram.com> wrote:
>>>>>> Hi Sean
>>>>>>
>>>>>>
>>>>>> Thanks for your note. If the USB sticks are already brightly colored, I
>>>>>> would suggest that we print the logo in either black or white (depending
>>>>>> on
>>>>>> the background color). I would prefer not to change the color palette, and
>>>>>> would recommend that you try to choose background colors for the USB stick
>>>>>> that match the Sugar Lab colors.
>>>>>>
>>>>>> I've attached a black and white version of the logo here--let me know what
>>>>>> you think.
>>>>>>
>>>>>>
>>>>>> Christian
>>>>>>
>>>>>>
>>>>>> On 2/26/09 5:00 PM, "Sean DALY" <sdaly.be at gmail.com> wrote:
>>>>>>
>>>>>>> Hi Christian
>>>>>>>
>>>>>>> I'm looking at branded USB stick possibilities - we are going to
>>>>>>> jumpstart with an initial order of 100 for April 1st as per the
>>>>>>> marketing meeting two days ago
>>>>>>> (http://lists.sugarlabs.org/archive/marketing/2009-February/000341.html)
>>>>>>>
>>>>>>> Your logo guidelines page is great
>>>>>>> (http://sugarlabs.org/go/MarketingTeam/Logo), I like the different
>>>>>>> color combinations although I wonder if we shouldn't make a "default"
>>>>>>> choice
>>>>>>>
>>>>>>> I have a concern though concerning USB sticks - as they are tiny, I'd
>>>>>>> much rather choose brightly colored sticks we can put the logo on,
>>>>>>> than just black or white sticks. The idea would be to go to the
>>>>>>> opposite side of the color wheel from XO green, to purple/violet/blue
>>>>>>> sticks. Not too light though, so the grey "labs" will remain visible.
>>>>>>> What outline/fill colors would work best do you think? I'm looking at
>>>>>>> the black square 12 variant
>>>>>>>
>>>>>>> (http://sugarlabs.org/wiki/images/thumb/e/ec/Logo_square_black_12.png/180
>>>>>>> px
>>>>>>> -Lo
>>>>>>> go_square_black_12.png)
>>>>>>>
>>>>>>> What's your recommendation?
>>>>>>>
>>>>>>> Thanks
>>>>>>>
>>>>>>> Sean
>>>>>>
>>>>>> --
>>>>>>
>>>>>> Christian Marc Schmidt
>>>>>>
>>>>>> schmidt at pentagram.com
>>>>>>
>>>>>> Pentagram Design, Inc.
>>>>>> 204 Fifth Avenue
>>>>>> New York, NY 10010
>>>>>> 212/ 802 0248
>>>>>>
>>>>>>
>>>>>
>>>
>>> --
>>>
>>> Christian Marc Schmidt
>>>
>>> schmidt at pentagram.com
>>>
>>> Pentagram Design, Inc.
>>> 204 Fifth Avenue
>>> New York, NY 10010
>>> 212/ 802 0248
>>>
>>>
>>>
>>>
>
> --
>
> Christian Marc Schmidt
>
> schmidt at pentagram.com
>
> Pentagram Design, Inc.
> 204 Fifth Avenue
> New York, NY 10010
> 212/ 802 0248
>
>
>
>
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