Sugar Labs logo for first 100 SoaS USB sticks

[Sean DALY]

Printing houses usually want vector format .ai or .eps, I just
converted to JPG  in case someone couldn't read Christian's eps.

the "-colorspace" switch prevents nasty surprises when converting ;-)



On Fri, Feb 27, 2009 at 2:57 PM, Walter Bender <walter.bender at gmail.com> wrote:
> Whatever you guys decide upon for a color scheme, edit the SVG rather
> than use convert to change the colors. You'll be much happier with the
> results.
>
> -walter
>
> On Fri, Feb 27, 2009 at 8:28 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>> Christian - my point is white or black USB sticks will not stand out,
>> but colored ones will. USB sticks are... small... and the logo will be
>> ...smaller... so I'm counting on a colorful stick to make an impact.
>>
>> All I'm looking for is inverting the background/foreground colors, the
>> user's perception will not be affected - if anything, they will
>> remember a purple logo, not a white one on a purple stick.
>>
>> Purple stick + rose outline + white sugar + grey labs are all in the
>> palette (cf. black square 08), merely inverted.
>>
>> if the stick was blue, green outline + white sugar + grey labs would
>> work (cf. black square 03)
>>
>> A uniform black outline will perceptibly change based on the USB stick
>> (background) color... while a transitional color will better respect
>> the "glow" of sugar before "labs". It's possible the grey "labs" would
>> need tweaking based on the background, but in black, it will disappear
>> if the stick is a deep color :-(
>>
>> Do you see what I mean?
>>
>> thanks
>> Sean
>>
>>
>>
>> On Fri, Feb 27, 2009 at 1:34 PM, Christian Schmidt
>> <schmidt at pentagram.com> wrote:
>>>
>>> On its own I like the "sugar" but I am concerned the outline and
>>> especially the "labs" will be difficult to differentiate if black on
>>> purple. Do you think you could try the "sugar" outline in an
>>> intermediate pink such as web RGB #FF64D2 from the palette? And "labs"
>>> in the existing grey web RGB #999999? If you could possibly mock that
>>> up with the purple background I'd have a better idea of what it might
>>> look like
>>>
>>> Hi Sean
>>>
>>>
>>> We should really stick to the color combinations shown on the wiki. They
>>> were carefully chosen from all possible stroke/fill combinations for
>>> legibility and contrast, and work against either a black or a white
>>> background.
>>>
>>> If you are thinking of a color background for the logo on the USB stick, I
>>> would suggest using the solid black or white version I sent (let me know if
>>> you need a solid white version). These will work well as color alternatives;
>>> I don't think you need to be concerned about whether the "sugar" outline is
>>> differentiated from "labs"--the two words are visually distinctly
>>> differentiated, regardless of color. Does that make sense?
>>>
>>> Btw, I'm already working on making these guidelines more prominent on the
>>> wiki, and adding the b/w logo for download...
>>>
>>> Best,
>>>
>>>
>>> Christian
>>>
>>>
>>>
>>> (I have converted [1] the eps to JPG using imagemagick for the benefit
>>> of list participants who could encounter difficulty with eps)
>>>
>>> many thanks
>>> Sean
>>>
>>> [1]
>>> $ convert -density 300x300 -colorspace CMYK logo_bw.eps logo_bw.tiff
>>> $ convert -colorspace RGB logo_bw.tiff logo_bw.jpg
>>>
>>>
>>> On Thu, Feb 26, 2009 at 11:05 PM, Christian Marc Schmidt
>>> <schmidt at pentagram.com> wrote:
>>>> Hi Sean
>>>>
>>>>
>>>> Thanks for your note. If the USB sticks are already brightly colored, I
>>>> would suggest that we print the logo in either black or white (depending
>>>> on
>>>> the background color). I would prefer not to change the color palette, and
>>>> would recommend that you try to choose background colors for the USB stick
>>>> that match the Sugar Lab colors.
>>>>
>>>> I've attached a black and white version of the logo here--let me know what
>>>> you think.
>>>>
>>>>
>>>> Christian
>>>>
>>>>
>>>> On 2/26/09 5:00 PM, "Sean DALY" <sdaly.be at gmail.com> wrote:
>>>>
>>>>> Hi Christian
>>>>>
>>>>> I'm looking at branded USB stick possibilities - we are going to
>>>>> jumpstart with an initial order of 100 for April 1st as per the
>>>>> marketing meeting two days ago
>>>>> (http://lists.sugarlabs.org/archive/marketing/2009-February/000341.html)
>>>>>
>>>>> Your logo guidelines page is great
>>>>> (http://sugarlabs.org/go/MarketingTeam/Logo), I like the different
>>>>> color combinations although I wonder if we shouldn't make a "default"
>>>>> choice
>>>>>
>>>>> I have a concern though concerning USB sticks - as they are tiny, I'd
>>>>> much rather choose brightly colored sticks we can put the logo on,
>>>>> than just black or white sticks. The idea would be to go to the
>>>>> opposite side of the color wheel from XO green, to purple/violet/blue
>>>>> sticks. Not too light though, so the grey "labs" will remain visible.
>>>>> What outline/fill colors would work best do you think? I'm looking at
>>>>> the black square 12 variant
>>>>>
>>>>> (http://sugarlabs.org/wiki/images/thumb/e/ec/Logo_square_black_12.png/180px-Lo
>>>>> go_square_black_12.png)
>>>>>
>>>>> What's your recommendation?
>>>>>
>>>>> Thanks
>>>>>
>>>>> Sean
>>>>
>>>> --
>>>>
>>>> Christian Marc Schmidt
>>>>
>>>> schmidt at pentagram.com
>>>>
>>>> Pentagram Design, Inc.
>>>> 204 Fifth Avenue
>>>> New York, NY 10010
>>>> 212/ 802 0248
>>>>
>>>>
>>>
>> _______________________________________________
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>>
>
>
>
> --
> Walter Bender
> Sugar Labs
> http://www.sugarlabs.org
>