Sugar Labs logo for first 100 SoaS USB sticks

[Walter Bender]

Whatever you guys decide upon for a color scheme, edit the SVG rather
than use convert to change the colors. You'll be much happier with the
results.

-walter

On Fri, Feb 27, 2009 at 8:28 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> Christian - my point is white or black USB sticks will not stand out,
> but colored ones will. USB sticks are... small... and the logo will be
> ...smaller... so I'm counting on a colorful stick to make an impact.
>
> All I'm looking for is inverting the background/foreground colors, the
> user's perception will not be affected - if anything, they will
> remember a purple logo, not a white one on a purple stick.
>
> Purple stick + rose outline + white sugar + grey labs are all in the
> palette (cf. black square 08), merely inverted.
>
> if the stick was blue, green outline + white sugar + grey labs would
> work (cf. black square 03)
>
> A uniform black outline will perceptibly change based on the USB stick
> (background) color... while a transitional color will better respect
> the "glow" of sugar before "labs". It's possible the grey "labs" would
> need tweaking based on the background, but in black, it will disappear
> if the stick is a deep color :-(
>
> Do you see what I mean?
>
> thanks
> Sean
>
>
>
> On Fri, Feb 27, 2009 at 1:34 PM, Christian Schmidt
> <schmidt at pentagram.com> wrote:
>>
>> On its own I like the "sugar" but I am concerned the outline and
>> especially the "labs" will be difficult to differentiate if black on
>> purple. Do you think you could try the "sugar" outline in an
>> intermediate pink such as web RGB #FF64D2 from the palette? And "labs"
>> in the existing grey web RGB #999999? If you could possibly mock that
>> up with the purple background I'd have a better idea of what it might
>> look like
>>
>> Hi Sean
>>
>>
>> We should really stick to the color combinations shown on the wiki. They
>> were carefully chosen from all possible stroke/fill combinations for
>> legibility and contrast, and work against either a black or a white
>> background.
>>
>> If you are thinking of a color background for the logo on the USB stick, I
>> would suggest using the solid black or white version I sent (let me know if
>> you need a solid white version). These will work well as color alternatives;
>> I don't think you need to be concerned about whether the "sugar" outline is
>> differentiated from "labs"--the two words are visually distinctly
>> differentiated, regardless of color. Does that make sense?
>>
>> Btw, I'm already working on making these guidelines more prominent on the
>> wiki, and adding the b/w logo for download...
>>
>> Best,
>>
>>
>> Christian
>>
>>
>>
>> (I have converted [1] the eps to JPG using imagemagick for the benefit
>> of list participants who could encounter difficulty with eps)
>>
>> many thanks
>> Sean
>>
>> [1]
>> $ convert -density 300x300 -colorspace CMYK logo_bw.eps logo_bw.tiff
>> $ convert -colorspace RGB logo_bw.tiff logo_bw.jpg
>>
>>
>> On Thu, Feb 26, 2009 at 11:05 PM, Christian Marc Schmidt
>> <schmidt at pentagram.com> wrote:
>>> Hi Sean
>>>
>>>
>>> Thanks for your note. If the USB sticks are already brightly colored, I
>>> would suggest that we print the logo in either black or white (depending
>>> on
>>> the background color). I would prefer not to change the color palette, and
>>> would recommend that you try to choose background colors for the USB stick
>>> that match the Sugar Lab colors.
>>>
>>> I've attached a black and white version of the logo here--let me know what
>>> you think.
>>>
>>>
>>> Christian
>>>
>>>
>>> On 2/26/09 5:00 PM, "Sean DALY" <sdaly.be at gmail.com> wrote:
>>>
>>>> Hi Christian
>>>>
>>>> I'm looking at branded USB stick possibilities - we are going to
>>>> jumpstart with an initial order of 100 for April 1st as per the
>>>> marketing meeting two days ago
>>>> (http://lists.sugarlabs.org/archive/marketing/2009-February/000341.html)
>>>>
>>>> Your logo guidelines page is great
>>>> (http://sugarlabs.org/go/MarketingTeam/Logo), I like the different
>>>> color combinations although I wonder if we shouldn't make a "default"
>>>> choice
>>>>
>>>> I have a concern though concerning USB sticks - as they are tiny, I'd
>>>> much rather choose brightly colored sticks we can put the logo on,
>>>> than just black or white sticks. The idea would be to go to the
>>>> opposite side of the color wheel from XO green, to purple/violet/blue
>>>> sticks. Not too light though, so the grey "labs" will remain visible.
>>>> What outline/fill colors would work best do you think? I'm looking at
>>>> the black square 12 variant
>>>>
>>>> (http://sugarlabs.org/wiki/images/thumb/e/ec/Logo_square_black_12.png/180px-Lo
>>>> go_square_black_12.png)
>>>>
>>>> What's your recommendation?
>>>>
>>>> Thanks
>>>>
>>>> Sean
>>>
>>> --
>>>
>>> Christian Marc Schmidt
>>>
>>> schmidt at pentagram.com
>>>
>>> Pentagram Design, Inc.
>>> 204 Fifth Avenue
>>> New York, NY 10010
>>> 212/ 802 0248
>>>
>>>
>>
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-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org