Sugar Labs logo for first 100 SoaS USB sticks

[Sean DALY]

Christian - my point is white or black USB sticks will not stand out,
but colored ones will. USB sticks are... small... and the logo will be
...smaller... so I'm counting on a colorful stick to make an impact.

All I'm looking for is inverting the background/foreground colors, the
user's perception will not be affected - if anything, they will
remember a purple logo, not a white one on a purple stick.

Purple stick + rose outline + white sugar + grey labs are all in the
palette (cf. black square 08), merely inverted.

if the stick was blue, green outline + white sugar + grey labs would
work (cf. black square 03)

A uniform black outline will perceptibly change based on the USB stick
(background) color... while a transitional color will better respect
the "glow" of sugar before "labs". It's possible the grey "labs" would
need tweaking based on the background, but in black, it will disappear
if the stick is a deep color :-(

Do you see what I mean?

thanks
Sean



On Fri, Feb 27, 2009 at 1:34 PM, Christian Schmidt
<schmidt at pentagram.com> wrote:
>
> On its own I like the "sugar" but I am concerned the outline and
> especially the "labs" will be difficult to differentiate if black on
> purple. Do you think you could try the "sugar" outline in an
> intermediate pink such as web RGB #FF64D2 from the palette? And "labs"
> in the existing grey web RGB #999999? If you could possibly mock that
> up with the purple background I'd have a better idea of what it might
> look like
>
> Hi Sean
>
>
> We should really stick to the color combinations shown on the wiki. They
> were carefully chosen from all possible stroke/fill combinations for
> legibility and contrast, and work against either a black or a white
> background.
>
> If you are thinking of a color background for the logo on the USB stick, I
> would suggest using the solid black or white version I sent (let me know if
> you need a solid white version). These will work well as color alternatives;
> I don't think you need to be concerned about whether the "sugar" outline is
> differentiated from "labs"--the two words are visually distinctly
> differentiated, regardless of color. Does that make sense?
>
> Btw, I'm already working on making these guidelines more prominent on the
> wiki, and adding the b/w logo for download...
>
> Best,
>
>
> Christian
>
>
>
> (I have converted [1] the eps to JPG using imagemagick for the benefit
> of list participants who could encounter difficulty with eps)
>
> many thanks
> Sean
>
> [1]
> $ convert -density 300x300 -colorspace CMYK logo_bw.eps logo_bw.tiff
> $ convert -colorspace RGB logo_bw.tiff logo_bw.jpg
>
>
> On Thu, Feb 26, 2009 at 11:05 PM, Christian Marc Schmidt
> <schmidt at pentagram.com> wrote:
>> Hi Sean
>>
>>
>> Thanks for your note. If the USB sticks are already brightly colored, I
>> would suggest that we print the logo in either black or white (depending
>> on
>> the background color). I would prefer not to change the color palette, and
>> would recommend that you try to choose background colors for the USB stick
>> that match the Sugar Lab colors.
>>
>> I've attached a black and white version of the logo here--let me know what
>> you think.
>>
>>
>> Christian
>>
>>
>> On 2/26/09 5:00 PM, "Sean DALY" <sdaly.be at gmail.com> wrote:
>>
>>> Hi Christian
>>>
>>> I'm looking at branded USB stick possibilities - we are going to
>>> jumpstart with an initial order of 100 for April 1st as per the
>>> marketing meeting two days ago
>>> (http://lists.sugarlabs.org/archive/marketing/2009-February/000341.html)
>>>
>>> Your logo guidelines page is great
>>> (http://sugarlabs.org/go/MarketingTeam/Logo), I like the different
>>> color combinations although I wonder if we shouldn't make a "default"
>>> choice
>>>
>>> I have a concern though concerning USB sticks - as they are tiny, I'd
>>> much rather choose brightly colored sticks we can put the logo on,
>>> than just black or white sticks. The idea would be to go to the
>>> opposite side of the color wheel from XO green, to purple/violet/blue
>>> sticks. Not too light though, so the grey "labs" will remain visible.
>>> What outline/fill colors would work best do you think? I'm looking at
>>> the black square 12 variant
>>>
>>> (http://sugarlabs.org/wiki/images/thumb/e/ec/Logo_square_black_12.png/180px-Lo
>>> go_square_black_12.png)
>>>
>>> What's your recommendation?
>>>
>>> Thanks
>>>
>>> Sean
>>
>> --
>>
>> Christian Marc Schmidt
>>
>> schmidt at pentagram.com
>>
>> Pentagram Design, Inc.
>> 204 Fifth Avenue
>> New York, NY 10010
>> 212/ 802 0248
>>
>>
>