What are Sugar's Brand Values?

[Walter Bender]

Sugar is:

fun
thought provoking
discoverable
collaborative
in my language
in my style
easy to learn
open-ended
expansive
a point of continuous departure
always something new to learn
expansive
diverse
comprehensive
enhancing (adds value to all the things I do)
free and open
a stepping stone to powerful ideas
grassroots
easy to try

Sugar is not:

proscriptive—it doesn't tell me what to do
proprietary
English only
US-centric
hard to learn
Windows
a business application force-fit into the classroom
tired
burdened by the bad habits of the past
one-size fits all

-walter

-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org