FW: MarketLab Projects

[Sean DALY]

This sounds awesome. I do have a load of ideas I haven't shared yet.
It would be great if they chose us, students often pour their hearts
into "business cases" when they know there is at least a possibility
their work will go out to the wider world.

Sean


On Sun, Feb 15, 2009 at 8:42 PM, John Tierney <jtis4stx at hotmail.com> wrote:
> Hello All,
>
> Just wanted to let everyone know we have been offered the opportunity to
> have our Marketing needs enhanced
> by a Spring 2009 MarketLabs project. These are 8 week projects conducted by
> MIT-Sloan MBA students. (See Below)
>
> http://web.mit.edu/marketingclub/marketlab/clients/
>
> The opportunity arose on this past Friday and the Deadline for information
> was yesterday.
>
> I have forwarded a basic description of Sugar Labs Marketing needs and will
> hopefully be receiving feedback this upcoming week.
> If we are chosen, please have your ideas and thoughts ready to pass along.
> In being chosen by the Students we will
> in turn have new community members "Newbie's" - This should be great help in
> the "Getting Involved" effort and the materials needed to
> bring new community members up to speed in their areas of interest.
>
> Will Keep You Informed!
>
> JT
>
> ________________________________
> From: jtis4stx at hotmail.com
> Subject: RE: MarketLab Projects
> Date: Sat, 14 Feb 2009 17:45:15 -0500
>
> Hi Tripti,
>
> I have included an attachment of Mind Maps that gives a sense of the many
> challenges we face. With the separation of Sugar Labs and One Laptop per
> Child into two non-profit
> organizations, it is important to build an identity for Sugar Labs and the
> Sugar Educational Platform. At the same time since all the XO laptops in the
> field are running Sugar software it is important to have a separate but
> complimentary approach to that relationship, while reaching out to other
> platforms(Netbooks, Desktops, Sugar on a Stick-USB Drive). Sugar wants to be
> available to all platforms but also understands it's relationship with One
> Laptop per Child.
>
> Sugar Labs:http://sugarlabs.org/go/Main_Page
>
> Sugar Labs Marketing:http://sugarlabs.org/go/MarketingTeam
>
> Sugar on a Stick:http://sugarlabs.org/go/Sugar_on_a_Stick
>
> With multiple audiences to reach out to: Teachers, Students, Developer
> Community, Principals, Parents, Teacher's Unions, School Superintendents,
> Legislators, Philanthropists, and the Business Community; a need for a
> comprehensive Marketing Approach is needed. The focus of the short term is
> how can we get many of our needs embedded into University projects in all
> schools-Education, Engineering and Computer Science, English or Language of
> Country, Math, and Business Departments. The end goal is Sugar in the hands
> of children and teachers allowing them to "Learn How to Learn".
>
> Please let me know if you need additional information.
>
> The short notice prevented additional information coming in from the
> community.
>
> Thank You for the Interest!
>
> Look Forward to Collaborating!
>
> John Tierney
> #248-613-7392
>
> ________________________________
> CC: jtis4stx at hotmail.com
> Date: Fri, 13 Feb 2009 12:47:46 -0500
> Subject: RE: MarketLab Projects
>
> Dear Mr. Tierney
>
> We can still add projects to MarketLab but it needs to be done soon
> (preferably by tomorrow).  If you could send me a brief description of the
> project, I'll be happy to add it to the list.  I am also happy to talk to
> you about it.
>
> Thanks
>
> Tripti
>
> Class of 2010
>
> MIT Sloan School of Management
>
> tthapa at mit.edu
>
> 508-878-0112
>
>
>
> From: Sharmila Chatterjee [mailto:schatterjee at MIT.EDU]
> Sent: Friday, February 13, 2009 12:37 PM
> To: jennifer.clark at sloan.mit.edu; 'Tripti Thapa'
> Cc: jtis4stx at hotmail.com
> Subject: MarketLab Projects
>
>
>
> Dear Jennifer and Tripti:
>
>
>
> The e-mail with MarketLab project descriptions has probably gone out on Feb
> 9th.  However, I received a note about an interesting request today and
> thought would it share with you in case project descriptions have not gone
> out as yet.  Alternatively, you may have more students than projects at a
> later time.   Please see details below:
>
>
>
> "Mr. John Tierney (copied on this e-mail) is working on Educational Outreach
> for Sugar Labs: www.sugarlabs.org-
>
> The project will be a Service Learning opportunity for a MarketLab team
> interested in working in the non-profit domain.  Sugar Labs as well as One
> Laptop per Child are in need of a cohesive marketing strategy that has an
> Educational Outreach Initiative as part of its core.  The strategy will
> involve how best to diffuse the initiatives among the various layers of the
> decision making unit in the educational community as well as actual adopters
> such as teachers."
>
>
>
> Please let me know if it is still feasible to include the project in Spring
> 2009.   Best Regards
>
>
>
> Sharmila
>
> -------
>
> Dr. Sharmila C. Chatterjee
>
> MIT Sloan School of Management
>
> 1 Amherst Street, E40-166A
>
> Cambridge, MA 02142
>
>
>
> Tel: (617)-253-8214
>
> Fax: (617)-258-7597
>
>
>
>