[Marketing] Case Study: the perils of overpromising (Nook)

[Sean DALY]

Barnes & Noble launched the Nook e-reader device recently, just in
time to convince consumers to reconsider kindle purchases for the
holiday season (http://lists.sugarlabs.org/archive/marketing/2009-October/002279.html).

Then, they were sued by their design partner
(http://lists.sugarlabs.org/archive/marketing/2009-November/002372.html).

And now, they have been panned by two of the most widely read tech journalists:
http://www.nytimes.com/2009/12/10/technology/personaltech/10pogue.html?_r=1
http://online.wsj.com/article/SB10001424052748704240504574586142630417418.html


Perhaps they gambled that glitches could be ironed out by ship date?