[Marketing] [SoaS] Urgent for SoaS launch! static 120x90 banner needed asap for Ad Bard insertion, proposal for brief, who can help?

Christian Marc Schmidt christianmarc at gmail.com
Thu Dec 3 19:55:50 EST 2009

Excellent, glad to hear people liked it and that we met the deadline!  
Hoping now that it will generate a lot of interest...


On Dec 3, 2009, at 6:56 PM, Sean DALY <sdaly.be at gmail.com> wrote:

> OK, it's submitted and the 72-hour vote period by Ad Bard network
> member sites will begin shortly.
> As soon as enough votes are in, it will go up. This likely means
> Monday, hopefully our little ad will generate interest on the
> FLOSS-oriented sites it will be served on!
> The ad will run through December and will likely be visible here:
> http://adbard.net/ads
> Kudos to the Design Team for turning this around in under 12 hours.
> We've seized a great opportunity!
> Sean
> On Thu, Dec 3, 2009 at 11:25 PM, Sebastian Dziallas <sebastian at when.com 
> > wrote:
>> No comments from my side - except that I *love* it! :)
>> Thanks to everybody who put work in here.
>> ~s
>> Sean DALY wrote:
>>> after some exchanges with Christian who conferred with Eben,  
>>> Christian
>>> sent me the attached. I love it, and think we're ready to go!
>>> only question left: link to homepage, or Download page, or Sugar  
>>> on a
>>> Stick page? or even Blueberry page directly?
>>> Upon reflection I wish to recommend to link to the homepage. With  
>>> the
>>> What's New sidebar in the works, there will be three links on the
>>> homepage to the download page. Although we impose an extra two  
>>> clicks,
>>> we take the opportunity to best introduce Sugar to teachers and
>>> parents who don't know it yet - in other words, the vast majority of
>>> teachers and parents. The extra orientation and branding will I  
>>> think
>>> close the download "sale".
>>> If no comments in the next hour, I'll forward to Ad Bard, we can  
>>> gain a
>>> day.
>>> thanks
>>> Sean
>>> On Thu, Dec 3, 2009 at 7:10 PM, Christian Marc Schmidt
>>> <christianmarc at gmail.com>  wrote:
>>>> Hi Sean
>>>> Eben and I worked on a simple ad, see attached. I don't like  
>>>> having to
>>>> modify the SoaS logo, but in this case there really wasn't any
>>>> alternative given the small size of the ad... For this purpose, I
>>>> think it works well.
>>>> Christian
>>>> On Thu, Dec 3, 2009 at 7:29 AM, Sean DALY<sdaly.be at gmail.com>   
>>>> wrote:
>>>>> Ad Bard (http://adbard.net/) is a new project, a FLOSS-focused  
>>>>> online
>>>>> advertising network partnered with the FSF
>>>>> (http://www.fsf.org/news/ad-bard) in an advisory role.
>>>>> They only accept FLOSS projects and have a simplified flat fee
>>>>> structure for advertisers. Member sites earn through clicks. They
>>>>> claim nearly 5 million monthly impressions
>>>>> (http://adbard.net/adbard/websites) on sites of interest to free
>>>>> software developers. It will likely be a very efficient way to  
>>>>> raise
>>>>> our profile with developers.
>>>>> I had heard yesterday that they were offering a limited number  
>>>>> of free
>>>>> December insertions in their network. This morning they have very
>>>>> graciously offered to run a Sugar Labs banner free of cost from
>>>>> December 8th (Sugar on a Stick launch date) through the end of the
>>>>> month!
>>>>> To meet the deadline though, we have to provide the banner as  
>>>>> soon as
>>>>> possible in the next 48 hours. They have a review system with a
>>>>> 72-hour all-members vote (weighted by impressions) before  
>>>>> running any
>>>>> ad on their network. A sample ad can be viewed on their FAQ page
>>>>> (http://adbard.net/faq).
>>>>> Technical info is: 120x90 pixels, graphics, up to 80 characters of
>>>>> text, no animation, PNG or JPEG or static GIF (no Flash), link to
>>>>> direct to.
>>>>> Proposed brief:
>>>>> horizontal USB key beauty shot over Sugar on a Stick logo in  
>>>>> Blueberry
>>>>> color, text underneath: "Sugar on a Stick v2 Blueberry  
>>>>> downloadable
>>>>> now. Try it with a child today!"
>>>>> That's 75 chars using this CLI one-liner:
>>>>> $ echo 'Sugar on a Stick v2 Blueberry downloadable now. Try it  
>>>>> with a
>>>>> child today!' | wc -m
>>>>> I have prepared a 120x36 px PNG from Philippe Cantinau's beauty  
>>>>> shots
>>>>> session (attached). This is from an actual photo of one of the  
>>>>> sticks
>>>>> from the first run (same stick as in the 4-stick beauty shot).  
>>>>> Color
>>>>> combo is variant 8 but note that the printers hadn't done a great
>>>>> color/alignment job given the rush at the time, so it may be
>>>>> preferable to place a clean logo over the stick body. I feel a
>>>>> different color than the blue combo will work best, because our  
>>>>> visual
>>>>> identity is to vary the combos, Blueberry is not the main branding
>>>>> message ("sugar" is), and a blueberry colored stick might get  
>>>>> people
>>>>> to think we distribute sticks which is not the case. But, a  
>>>>> blueberry
>>>>> logo'd stick might indeed be preferable?
>>>>> Because of the Academy 4:3 layout, we may need to break up the  
>>>>> Sugar
>>>>> on a Stick logo like the stacked SL logo version, with "sugar"  
>>>>> larger
>>>>> on its own line and "on a stick" smaller underneath.  
>>>>> Alternatively,
>>>>> "on a" on a line and "stick" on a line, in that case we could  
>>>>> probably
>>>>> keep the same point size as "sugar".
>>>>> For the link, we have a choice between the homepage (where we will
>>>>> have a What's New callout by Tuesday with Christian's help), or  
>>>>> the
>>>>> Sugar on a Stick page (http://wiki.sugarlabs.org/go/Sugar_on_a_Stick 
>>>>> ).
>>>>> I'm on the fence, but leaning towards the homepage link - many
>>>>> first-time visitors should probably learn more about Sugar and  
>>>>> Sugar
>>>>> Labs first? What do you think?
>>>>> Who can step up to get this together quickly?
>>>>> thanks
>>>>> Sean
>>>> --
>>>> anything at christianmarcschmidt.com
>>>> 917/ 575 0013
>>>> http://www.christianmarcschmidt.com
>>>> http://www.linkedin.com/in/christianmarcschmidt
>>>> http://twitter.com/cms_
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