[Marketing] [SoaS] Urgent for SoaS launch! static 120x90 banner needed asap for Ad Bard insertion, proposal for brief, who can help?

[Walter Bender]

On Thu, Dec 3, 2009 at 5:25 PM, Sebastian Dziallas <sebastian at when.com> wrote:
> No comments from my side - except that I *love* it! :)
>
> Thanks to everybody who put work in here.
>
> ~s

Same here. Very nice job.

-walter

> Sean DALY wrote:
>> after some exchanges with Christian who conferred with Eben, Christian
>> sent me the attached. I love it, and think we're ready to go!
>>
>> only question left: link to homepage, or Download page, or Sugar on a
>> Stick page? or even Blueberry page directly?
>>
>> Upon reflection I wish to recommend to link to the homepage. With the
>> What's New sidebar in the works, there will be three links on the
>> homepage to the download page. Although we impose an extra two clicks,
>> we take the opportunity to best introduce Sugar to teachers and
>> parents who don't know it yet - in other words, the vast majority of
>> teachers and parents. The extra orientation and branding will I think
>> close the download "sale".
>>
>> If no comments in the next hour, I'll forward to Ad Bard, we can gain a day.
>>
>> thanks
>>
>> Sean
>>
>>
>> On Thu, Dec 3, 2009 at 7:10 PM, Christian Marc Schmidt
>> <christianmarc at gmail.com>  wrote:
>>> Hi Sean
>>>
>>> Eben and I worked on a simple ad, see attached. I don't like having to
>>> modify the SoaS logo, but in this case there really wasn't any
>>> alternative given the small size of the ad... For this purpose, I
>>> think it works well.
>>>
>>>
>>> Christian
>>>
>>> On Thu, Dec 3, 2009 at 7:29 AM, Sean DALY<sdaly.be at gmail.com>  wrote:
>>>> Ad Bard (http://adbard.net/) is a new project, a FLOSS-focused online
>>>> advertising network partnered with the FSF
>>>> (http://www.fsf.org/news/ad-bard) in an advisory role.
>>>>
>>>> They only accept FLOSS projects and have a simplified flat fee
>>>> structure for advertisers. Member sites earn through clicks. They
>>>> claim nearly 5 million monthly impressions
>>>> (http://adbard.net/adbard/websites) on sites of interest to free
>>>> software developers. It will likely be a very efficient way to raise
>>>> our profile with developers.
>>>>
>>>> I had heard yesterday that they were offering a limited number of free
>>>> December insertions in their network. This morning they have very
>>>> graciously offered to run a Sugar Labs banner free of cost from
>>>> December 8th (Sugar on a Stick launch date) through the end of the
>>>> month!
>>>>
>>>> To meet the deadline though, we have to provide the banner as soon as
>>>> possible in the next 48 hours. They have a review system with a
>>>> 72-hour all-members vote (weighted by impressions) before running any
>>>> ad on their network. A sample ad can be viewed on their FAQ page
>>>> (http://adbard.net/faq).
>>>>
>>>> Technical info is: 120x90 pixels, graphics, up to 80 characters of
>>>> text, no animation, PNG or JPEG or static GIF (no Flash), link to
>>>> direct to.
>>>>
>>>>
>>>> Proposed brief:
>>>>
>>>> horizontal USB key beauty shot over Sugar on a Stick logo in Blueberry
>>>> color, text underneath: "Sugar on a Stick v2 Blueberry downloadable
>>>> now. Try it with a child today!"
>>>>
>>>> That's 75 chars using this CLI one-liner:
>>>> $ echo 'Sugar on a Stick v2 Blueberry downloadable now. Try it with a
>>>> child today!' | wc -m
>>>>
>>>> I have prepared a 120x36 px PNG from Philippe Cantinau's beauty shots
>>>> session (attached). This is from an actual photo of one of the sticks
>>>> from the first run (same stick as in the 4-stick beauty shot). Color
>>>> combo is variant 8 but note that the printers hadn't done a great
>>>> color/alignment job given the rush at the time, so it may be
>>>> preferable to place a clean logo over the stick body. I feel a
>>>> different color than the blue combo will work best, because our visual
>>>> identity is to vary the combos, Blueberry is not the main branding
>>>> message ("sugar" is), and a blueberry colored stick might get people
>>>> to think we distribute sticks which is not the case. But, a blueberry
>>>> logo'd stick might indeed be preferable?
>>>>
>>>> Because of the Academy 4:3 layout, we may need to break up the Sugar
>>>> on a Stick logo like the stacked SL logo version, with "sugar" larger
>>>> on its own line and "on a stick" smaller underneath. Alternatively,
>>>> "on a" on a line and "stick" on a line, in that case we could probably
>>>> keep the same point size as "sugar".
>>>>
>>>> For the link, we have a choice between the homepage (where we will
>>>> have a What's New callout by Tuesday with Christian's help), or the
>>>> Sugar on a Stick page (http://wiki.sugarlabs.org/go/Sugar_on_a_Stick).
>>>> I'm on the fence, but leaning towards the homepage link - many
>>>> first-time visitors should probably learn more about Sugar and Sugar
>>>> Labs first? What do you think?
>>>>
>>>> Who can step up to get this together quickly?
>>>>
>>>> thanks
>>>>
>>>> Sean
>>>>
>>>
>>>
>>>
>>> --
>>> anything at christianmarcschmidt.com
>>> 917/ 575 0013
>>>
>>> http://www.christianmarcschmidt.com
>>> http://www.linkedin.com/in/christianmarcschmidt
>>> http://twitter.com/cms_
>>>
>>>
>>>
>>> _______________________________________________
>>> SoaS mailing list
>>> SoaS at lists.sugarlabs.org
>>> http://lists.sugarlabs.org/listinfo/soas
> _______________________________________________
> SoaS mailing list
> SoaS at lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/soas
>



-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org