[Marketing] [SoaS] Urgent for SoaS launch! static 120x90 banner needed asap for Ad Bard insertion, proposal for brief, who can help?

[Sebastian Dziallas]

No comments from my side - except that I *love* it! :)

Thanks to everybody who put work in here.

~s

Sean DALY wrote:
> after some exchanges with Christian who conferred with Eben, Christian
> sent me the attached. I love it, and think we're ready to go!
>
> only question left: link to homepage, or Download page, or Sugar on a
> Stick page? or even Blueberry page directly?
>
> Upon reflection I wish to recommend to link to the homepage. With the
> What's New sidebar in the works, there will be three links on the
> homepage to the download page. Although we impose an extra two clicks,
> we take the opportunity to best introduce Sugar to teachers and
> parents who don't know it yet - in other words, the vast majority of
> teachers and parents. The extra orientation and branding will I think
> close the download "sale".
>
> If no comments in the next hour, I'll forward to Ad Bard, we can gain a day.
>
> thanks
>
> Sean
>
>
> On Thu, Dec 3, 2009 at 7:10 PM, Christian Marc Schmidt
> <christianmarc at gmail.com>  wrote:
>> Hi Sean
>>
>> Eben and I worked on a simple ad, see attached. I don't like having to
>> modify the SoaS logo, but in this case there really wasn't any
>> alternative given the small size of the ad... For this purpose, I
>> think it works well.
>>
>>
>> Christian
>>
>> On Thu, Dec 3, 2009 at 7:29 AM, Sean DALY<sdaly.be at gmail.com>  wrote:
>>> Ad Bard (http://adbard.net/) is a new project, a FLOSS-focused online
>>> advertising network partnered with the FSF
>>> (http://www.fsf.org/news/ad-bard) in an advisory role.
>>>
>>> They only accept FLOSS projects and have a simplified flat fee
>>> structure for advertisers. Member sites earn through clicks. They
>>> claim nearly 5 million monthly impressions
>>> (http://adbard.net/adbard/websites) on sites of interest to free
>>> software developers. It will likely be a very efficient way to raise
>>> our profile with developers.
>>>
>>> I had heard yesterday that they were offering a limited number of free
>>> December insertions in their network. This morning they have very
>>> graciously offered to run a Sugar Labs banner free of cost from
>>> December 8th (Sugar on a Stick launch date) through the end of the
>>> month!
>>>
>>> To meet the deadline though, we have to provide the banner as soon as
>>> possible in the next 48 hours. They have a review system with a
>>> 72-hour all-members vote (weighted by impressions) before running any
>>> ad on their network. A sample ad can be viewed on their FAQ page
>>> (http://adbard.net/faq).
>>>
>>> Technical info is: 120x90 pixels, graphics, up to 80 characters of
>>> text, no animation, PNG or JPEG or static GIF (no Flash), link to
>>> direct to.
>>>
>>>
>>> Proposed brief:
>>>
>>> horizontal USB key beauty shot over Sugar on a Stick logo in Blueberry
>>> color, text underneath: "Sugar on a Stick v2 Blueberry downloadable
>>> now. Try it with a child today!"
>>>
>>> That's 75 chars using this CLI one-liner:
>>> $ echo 'Sugar on a Stick v2 Blueberry downloadable now. Try it with a
>>> child today!' | wc -m
>>>
>>> I have prepared a 120x36 px PNG from Philippe Cantinau's beauty shots
>>> session (attached). This is from an actual photo of one of the sticks
>>> from the first run (same stick as in the 4-stick beauty shot). Color
>>> combo is variant 8 but note that the printers hadn't done a great
>>> color/alignment job given the rush at the time, so it may be
>>> preferable to place a clean logo over the stick body. I feel a
>>> different color than the blue combo will work best, because our visual
>>> identity is to vary the combos, Blueberry is not the main branding
>>> message ("sugar" is), and a blueberry colored stick might get people
>>> to think we distribute sticks which is not the case. But, a blueberry
>>> logo'd stick might indeed be preferable?
>>>
>>> Because of the Academy 4:3 layout, we may need to break up the Sugar
>>> on a Stick logo like the stacked SL logo version, with "sugar" larger
>>> on its own line and "on a stick" smaller underneath. Alternatively,
>>> "on a" on a line and "stick" on a line, in that case we could probably
>>> keep the same point size as "sugar".
>>>
>>> For the link, we have a choice between the homepage (where we will
>>> have a What's New callout by Tuesday with Christian's help), or the
>>> Sugar on a Stick page (http://wiki.sugarlabs.org/go/Sugar_on_a_Stick).
>>> I'm on the fence, but leaning towards the homepage link - many
>>> first-time visitors should probably learn more about Sugar and Sugar
>>> Labs first? What do you think?
>>>
>>> Who can step up to get this together quickly?
>>>
>>> thanks
>>>
>>> Sean
>>>
>>
>>
>>
>> --
>> anything at christianmarcschmidt.com
>> 917/ 575 0013
>>
>> http://www.christianmarcschmidt.com
>> http://www.linkedin.com/in/christianmarcschmidt
>> http://twitter.com/cms_
>>
>>
>>
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