[Marketing] Competitive landscape: Dell partnership with Nickelodeon for kids netbook, Stardock interface

Sean DALY sdaly.be at gmail.com
Wed Aug 12 12:45:52 EDT 2009


http://www.earthtimes.org/articles/show/dellrsquos-new-inspiron-mini-nickelodeon,923856.shtml
http://www.reuters.com/article/marketsNews/idUSN114450620090811
http://www.wired.com/gadgetlab/2009/08/dell-nickelodeon-netbook-is-just-a-mini-10-with-a-patronising-paint-job/

an Inspiron Mini10v with Nickelodeon styling. "Stardock" interface
(http://www.stardock.com/) over Windows

positioned as a home fun netbook for kids, as opposed to the more
serious Latitude 2100 netbook for schools.

Educational content via Internet: Whyville.net

McAfee Family Security bundled.

Antitheft system: LoJack for Laptops (tattles if on Internet)

At Wal*Mart from October.


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