[Marketing] Goal: Getting Involved

[David Farning]

On Tue, Apr 28, 2009 at 9:50 PM, Caroline Meeks
<caroline at solutiongrove.com> wrote:
>
>
> On Tue, Apr 28, 2009 at 10:46 PM, David Farning <dfarning at sugarlabs.org>
> wrote:
>>
>> On Tue, Apr 28, 2009 at 9:00 PM, Caroline Meeks
>> <caroline at solutiongrove.com> wrote:
>> > Looking at the analytics I notice that our biggest referrals are from:
>> > heise.de  then lifehacker.  ArsTechnica is actually about 1/4 as much as
>> > those.
>> >
>> > Anyone know the heise.de folks? What is the audience?
>> >
>> > We seem to be doing fairly well at getting people to at least think
>> > about
>> > trying Sugar on a Stick.
>> >
>> > From Sugar on a Stick page
>> >
>> > 11% go to Windows, 4% Mac, 3% Linux and 2% Virtual Box
>> >
>> > If our goal is to get people involved they certainly aren't getting to
>> > the
>> > Getting Involved page:
>> >
>> > 18,000 people looked at the Sugar on a Stick page.
>> > 174 looked at getting involved.
>>
>> 1% actually pretty decent for open source projects.

A _very_ well run community can reasonably strive for about 1% of
their users to give back to the community in some way.  1% of those
can be encourage to become active participants.

These number are very anecdotal and depend heavily on the nature of
the project.  On the plus side, Sugar Lab's mission, vision, and
values and pretty compelling.  On the negative side, most of our users
are seven years old:)

I think we can look at four potential pools of people to become
involved in Sugar Labs:
1.  Altruistic high school and college students who want to make the
world a better place while they do something fun and learn something
new.
2.  Concerned geeks who want to improve _their_ children's educations.
3.  Sysadmins and teachers from local deployments who 'get' the
community process.
4.  Partners who make a living based on Sugar.

david

> Do you have data to share? :)
>
> That 174 looking at the page. We should expect 1% of those to act.
>
> But you maybe right, that 1% going to that page isn't bad. We'll see in a
> few days if my edit makes a difference.  I love Data!!!! :)
>
>>
>>
>> david
>>
>> > Also note that 18,000 people looked at the Sugar on a Stick page and
>> > 10,000
>> > looked at the main page of www.sugarlabs.org
>> >
>> > I think we, especially Sean, should take a look at the Sugar on a Stick
>> > page
>> > and see what tweeks it should have to make in a second front door, at
>> > least
>> > for now, to Sugar Labs.
>> >
>> > I added a link to getting involved on the SoaS wiki page just now.
>> > I set goals so we can track how many people are going to the getting
>> > involved page.
>> >
>> > What other goals do we have?  What other ways should we measure the
>> > success
>> > of our web sites?  Remember what we measure can be a very powerful
>> > influence
>> > on us.
>> >
>> > Oh btw way.  Let me not forget to say!!! WooHoo!!! AWESOME results!  Our
>> > peak on Feb 5th (after the Xconomy article) was 2,000. Our peek on
>> > Monday
>> > was 8,000!
>> >
>> >
>> > --
>> > Caroline Meeks
>> > Solution Grove
>> > Caroline at SolutionGrove.com
>> >
>> > 617-500-3488 - Office
>> > 505-213-3268 - Fax
>> >
>> > _______________________________________________
>> > Marketing mailing list
>> > Marketing at lists.sugarlabs.org
>> > http://lists.sugarlabs.org/listinfo/marketing
>> >
>> >
>
>
>
> --
> Caroline Meeks
> Solution Grove
> Caroline at SolutionGrove.com
>
> 617-500-3488 - Office
> 505-213-3268 - Fax
>