[Marketing] Categories for press release?

[Sean DALY]

Yes David you're spot-on, in addition to the news of the moment we are
reminding doubting Thomases that we are alive & kicking. I believe
we've solved the problem of being findable and contactable by
journalists and pundits, now we need to solve the problem of
simplifying feedback from testers.

Remember, these categories are opted into by journalists covering them
- so we wouldn't reach "Nonprofit Industry" per se, but journos who
have ticked that box to receive press releases. In that connection I
agreed with Caroline's point of view that journos who have ticked that
box and are interested in education would likely have also ticked
Education and Children & Youth.

Sean


On Fri, Apr 24, 2009 at 7:04 PM, Caroline Meeks
<caroline at solutiongrove.com> wrote:
>
>
> On Thu, Apr 23, 2009 at 8:16 PM, David Farning <dfarning at sugarlabs.org>
> wrote:
>>
>> I am a little late to this party.  But we have another press release
>> coming up next month:)
>>
>> In the larger scheme, I understand that these reoccurring, every four
>> to six weeks, press releases are to establish a public 'heart beat'
>> for the project.  They are not necessarily headline stories yet.  They
>> are a reminder that Sugar Labs is alive, Sugar is a viable learning
>> platform, and how to get in contact with Sugar Labs.
>>
>> The three allies which we will need to develop and deploy Sugar are:
>> High Tech - Software to develop and distribute the Platform, Education
>> to develop and distribute the learning content, and Political to
>> overcome the hurdles of deploying Sugar in bureaucratic school
>> environments.  The lowest hanging fruit for attracting political
>> advocates at this stage is most likely Nonprofit Industry.
>
> Actually it seems like the nonprofit sector is not very good at getting new
> ideas to scale in public schools.  They may give us some money for the first
> few deployments.  Although its not low hanging fruit I think its government
> that can most help us get into schools. The Feds, state departments of ed,
> and elected officials.  I don't know how to reach them but that is who I'd
> like to reach.
>>
>>
>> david
>>
>> On Fri, Apr 17, 2009 at 11:26 AM, Caroline Meeks
>> <caroline at solutiongrove.com> wrote:
>> >
>> >
>> > On Fri, Apr 17, 2009 at 11:30 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>> >>
>> >> So:
>> >>
>> >> * Education
>> >> * High Tech - Software
>> >> * High Tech - Public Sector/Government
>> >> * Nonprofit Industry
>> >
>> > I think anyone in nonprofit work for children will be subscribed to both
>> > nonprofit industry and children and youth so I think we'll hit a wider
>> > target with children and youth.
>> >
>> > I suggest replacing nonprofit industry with  Children & Youth
>> >>
>> >> keep in mind these are the categories journalists auto-select when
>> >> signing up for PR Newswire, they can sign up for as many as they like
>> >>
>> >> I agree that Public Sector is worth trying.
>> >> I'm not so sure about Nonproft Industry but I do think there is
>> >> potential for partnerships for example some special-interest groups
>> >> about health might want to support the creation of health-related
>> >> Activities
>> >>
>> >> Ouch my wallet although David said he would help me out with this one
>> >> :-(
>> >>
>> >> Sean
>> >>
>> >>
>> >> On Fri, Apr 17, 2009 at 5:20 PM, John Tierney <jtis4stx at hotmail.com>
>> >> wrote:
>> >> > Shouldn't leave out Government Public Sector. In the end these are
>> >> > the
>> >> > people
>> >> > who will fund us for widespread deployment-They need to know we exist
>> >> > and
>> >> > how great Soas could be for schools with aging equipment.
>> >> >
>> >> > JT
>> >> >
>> >> >> Date: Fri, 17 Apr 2009 17:15:40 +0200
>> >> >> From: sdaly.be at gmail.com
>> >> >> To: Marketing at lists.sugarlabs.org
>> >> >> Subject: Re: [Marketing] Categories for press release?
>> >> >>
>> >> >> Keep in mind that a consistent goal we have is reminding the tech
>> >> >> pundits that we are alive and kicking ;-)
>> >> >>
>> >> >> Caroline - I'm not sure I understood you by "futile" do you mean
>> >> >> "useless" or "useful" ? :-)
>> >> >>
>> >> >> So shall we do these?
>> >> >>
>> >> >> * Education
>> >> >> * High Tech - Software
>> >> >> * Nonprofit Industry
>> >> >>
>> >> >>
>> >> >> Sean
>> >> >>
>> >> >>
>> >> >> On Fri, Apr 17, 2009 at 5:06 PM, Caroline Meeks
>> >> >> <caroline at solutiongrove.com> wrote:
>> >> >> >
>> >> >> >
>> >> >> > On Fri, Apr 17, 2009 at 10:59 AM, Sean DALY <sdaly.be at gmail.com>
>> >> >> > wrote:
>> >> >> >>
>> >> >> >> * Education
>> >> >> >> * Children & Youth
>> >> >> >> * High Tech - Software
>> >> >> >> * High Tech - Public Sector/Government
>> >> >> >> * Parenting
>> >> >> >> * Nonprofit Industry
>> >> >> >>
>> >> >> >>
>> >> >> >> eReleases gives us 2 free... then $100 per additional.
>> >> >> >>
>> >> >> >> reminder, last March 16th i had splurged a c-note and gone with
>> >> >> >> the
>> >> >> >> first three targets above.
>> >> >> >>
>> >> >> >> this is of course complementary to our targeted mailing for the
>> >> >> >> e-mail
>> >> >> >> addresses we have
>> >> >> >>
>> >> >> >> I think Education goes without saying, but it's a toss-up between
>> >> >> >> the
>> >> >> >> next two as to which one should always be in...
>> >> >> >>
>> >> >> >> As we have the earlybird discount perhaps we should just go with
>> >> >> >> the
>> >> >> >> first
>> >> >> >> four?
>> >> >> >
>> >> >> > I feel like  High Tech - Public Sector/Government and Nonprofit
>> >> >> > Industry
>> >> >> > are
>> >> >> > less futile for us right now.  In my mental model of the world,
>> >> >> > the
>> >> >> > people
>> >> >> > who are reading those that we want to reach are already subscribed
>> >> >> > to
>> >> >> > another category.
>> >> >> >
>> >> >> >>
>> >> >> >>
>> >> >> >> input please thanks
>> >> >> >>
>> >> >> >> Sean
>> >> >> >> _______________________________________________
>> >> >> >> Marketing mailing list
>> >> >> >> Marketing at lists.sugarlabs.org
>> >> >> >> http://lists.sugarlabs.org/listinfo/marketing
>> >> >> >
>> >> >> >
>> >> >> >
>> >> >> > --
>> >> >> > Caroline Meeks
>> >> >> > Solution Grove
>> >> >> > Caroline at SolutionGrove.com
>> >> >> >
>> >> >> > 617-500-3488 - Office
>> >> >> > 505-213-3268 - Fax
>> >> >> >
>> >> >> _______________________________________________
>> >> >> Marketing mailing list
>> >> >> Marketing at lists.sugarlabs.org
>> >> >> http://lists.sugarlabs.org/listinfo/marketing
>> >> >
>> >> _______________________________________________
>> >> Marketing mailing list
>> >> Marketing at lists.sugarlabs.org
>> >> http://lists.sugarlabs.org/listinfo/marketing
>> >
>> >
>> >
>> > --
>> > Caroline Meeks
>> > Solution Grove
>> > Caroline at SolutionGrove.com
>> >
>> > 617-500-3488 - Office
>> > 505-213-3268 - Fax
>> >
>> > _______________________________________________
>> > Marketing mailing list
>> > Marketing at lists.sugarlabs.org
>> > http://lists.sugarlabs.org/listinfo/marketing
>> >
>> >
>
>
>
> --
> Caroline Meeks
> Solution Grove
> Caroline at SolutionGrove.com
>
> 617-500-3488 - Office
> 505-213-3268 - Fax
>