[Marketing] Categories for press release?

[David Farning]

I am a little late to this party.  But we have another press release
coming up next month:)

In the larger scheme, I understand that these reoccurring, every four
to six weeks, press releases are to establish a public 'heart beat'
for the project.  They are not necessarily headline stories yet.  They
are a reminder that Sugar Labs is alive, Sugar is a viable learning
platform, and how to get in contact with Sugar Labs.

The three allies which we will need to develop and deploy Sugar are:
High Tech - Software to develop and distribute the Platform, Education
to develop and distribute the learning content, and Political to
overcome the hurdles of deploying Sugar in bureaucratic school
environments.  The lowest hanging fruit for attracting political
advocates at this stage is most likely Nonprofit Industry.

david

On Fri, Apr 17, 2009 at 11:26 AM, Caroline Meeks
<caroline at solutiongrove.com> wrote:
>
>
> On Fri, Apr 17, 2009 at 11:30 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>>
>> So:
>>
>> * Education
>> * High Tech - Software
>> * High Tech - Public Sector/Government
>> * Nonprofit Industry
>
> I think anyone in nonprofit work for children will be subscribed to both
> nonprofit industry and children and youth so I think we'll hit a wider
> target with children and youth.
>
> I suggest replacing nonprofit industry with  Children & Youth
>>
>> keep in mind these are the categories journalists auto-select when
>> signing up for PR Newswire, they can sign up for as many as they like
>>
>> I agree that Public Sector is worth trying.
>> I'm not so sure about Nonproft Industry but I do think there is
>> potential for partnerships for example some special-interest groups
>> about health might want to support the creation of health-related
>> Activities
>>
>> Ouch my wallet although David said he would help me out with this one :-(
>>
>> Sean
>>
>>
>> On Fri, Apr 17, 2009 at 5:20 PM, John Tierney <jtis4stx at hotmail.com>
>> wrote:
>> > Shouldn't leave out Government Public Sector. In the end these are the
>> > people
>> > who will fund us for widespread deployment-They need to know we exist
>> > and
>> > how great Soas could be for schools with aging equipment.
>> >
>> > JT
>> >
>> >> Date: Fri, 17 Apr 2009 17:15:40 +0200
>> >> From: sdaly.be at gmail.com
>> >> To: Marketing at lists.sugarlabs.org
>> >> Subject: Re: [Marketing] Categories for press release?
>> >>
>> >> Keep in mind that a consistent goal we have is reminding the tech
>> >> pundits that we are alive and kicking ;-)
>> >>
>> >> Caroline - I'm not sure I understood you by "futile" do you mean
>> >> "useless" or "useful" ? :-)
>> >>
>> >> So shall we do these?
>> >>
>> >> * Education
>> >> * High Tech - Software
>> >> * Nonprofit Industry
>> >>
>> >>
>> >> Sean
>> >>
>> >>
>> >> On Fri, Apr 17, 2009 at 5:06 PM, Caroline Meeks
>> >> <caroline at solutiongrove.com> wrote:
>> >> >
>> >> >
>> >> > On Fri, Apr 17, 2009 at 10:59 AM, Sean DALY <sdaly.be at gmail.com>
>> >> > wrote:
>> >> >>
>> >> >> * Education
>> >> >> * Children & Youth
>> >> >> * High Tech - Software
>> >> >> * High Tech - Public Sector/Government
>> >> >> * Parenting
>> >> >> * Nonprofit Industry
>> >> >>
>> >> >>
>> >> >> eReleases gives us 2 free... then $100 per additional.
>> >> >>
>> >> >> reminder, last March 16th i had splurged a c-note and gone with the
>> >> >> first three targets above.
>> >> >>
>> >> >> this is of course complementary to our targeted mailing for the
>> >> >> e-mail
>> >> >> addresses we have
>> >> >>
>> >> >> I think Education goes without saying, but it's a toss-up between
>> >> >> the
>> >> >> next two as to which one should always be in...
>> >> >>
>> >> >> As we have the earlybird discount perhaps we should just go with the
>> >> >> first
>> >> >> four?
>> >> >
>> >> > I feel like  High Tech - Public Sector/Government and Nonprofit
>> >> > Industry
>> >> > are
>> >> > less futile for us right now.  In my mental model of the world, the
>> >> > people
>> >> > who are reading those that we want to reach are already subscribed to
>> >> > another category.
>> >> >
>> >> >>
>> >> >>
>> >> >> input please thanks
>> >> >>
>> >> >> Sean
>> >> >> _______________________________________________
>> >> >> Marketing mailing list
>> >> >> Marketing at lists.sugarlabs.org
>> >> >> http://lists.sugarlabs.org/listinfo/marketing
>> >> >
>> >> >
>> >> >
>> >> > --
>> >> > Caroline Meeks
>> >> > Solution Grove
>> >> > Caroline at SolutionGrove.com
>> >> >
>> >> > 617-500-3488 - Office
>> >> > 505-213-3268 - Fax
>> >> >
>> >> _______________________________________________
>> >> Marketing mailing list
>> >> Marketing at lists.sugarlabs.org
>> >> http://lists.sugarlabs.org/listinfo/marketing
>> >
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.sugarlabs.org
>> http://lists.sugarlabs.org/listinfo/marketing
>
>
>
> --
> Caroline Meeks
> Solution Grove
> Caroline at SolutionGrove.com
>
> 617-500-3488 - Office
> 505-213-3268 - Fax
>
> _______________________________________________
> Marketing mailing list
> Marketing at lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/marketing
>
>