[Marketing] Categories for press release?

[John Tierney]

Since Funding for Press releases, Logo Soas, and Event Staffing, Banners, etc. will
be a continued need going forward.
Fundraising efforts should be a key topic during our weekly marketing meetings.

Thinking like- "We are the Red Cross of Education"
Red Cross does-Lots of Marketing-Lots of fundraising-Great results

JT

> Date: Fri, 17 Apr 2009 17:39:14 +0200
> From: sdaly.be at gmail.com
> To: tomeu at sugarlabs.org
> CC: marketing at lists.sugarlabs.org
> Subject: Re: [Marketing] Categories for press release?
> 
> Yes Tomeu I confirm that marketing can get expensive quickly :-)
> 
> In fact to make the deadline I need to pay with PayPal, eReleases
> needed a check a few days ago already to make today's submission
> deadline.
> 
> I spent $600 on the last release and $1000 on the branded USB sticks
> so i'm *very* motivated to find some funding
> 
> thanks
> 
> Sean
> 
> 
> 
> On Fri, Apr 17, 2009 at 5:31 PM, Tomeu Vizoso <tomeu at sugarlabs.org> wrote:
> > On Fri, Apr 17, 2009 at 17:30, Sean DALY <sdaly.be at gmail.com> wrote:
> >> So:
> >>
> >> * Education
> >> * High Tech - Software
> >> * High Tech - Public Sector/Government
> >> * Nonprofit Industry
> >>
> >> keep in mind these are the categories journalists auto-select when
> >> signing up for PR Newswire, they can sign up for as many as they like
> >>
> >> I agree that Public Sector is worth trying.
> >> I'm not so sure about Nonproft Industry but I do think there is
> >> potential for partnerships for example some special-interest groups
> >> about health might want to support the creation of health-related
> >> Activities
> >>
> >> Ouch my wallet although David said he would help me out with this one :-(
> >
> > Shouldn't we use SL's budget for this? And/or make a wider call for donations?
> >
> > Regards,
> >
> > Tomeu
> >
> >> Sean
> >>
> >>
> >> On Fri, Apr 17, 2009 at 5:20 PM, John Tierney <jtis4stx at hotmail.com> wrote:
> >>> Shouldn't leave out Government Public Sector. In the end these are the
> >>> people
> >>> who will fund us for widespread deployment-They need to know we exist and
> >>> how great Soas could be for schools with aging equipment.
> >>>
> >>> JT
> >>>
> >>>> Date: Fri, 17 Apr 2009 17:15:40 +0200
> >>>> From: sdaly.be at gmail.com
> >>>> To: Marketing at lists.sugarlabs.org
> >>>> Subject: Re: [Marketing] Categories for press release?
> >>>>
> >>>> Keep in mind that a consistent goal we have is reminding the tech
> >>>> pundits that we are alive and kicking ;-)
> >>>>
> >>>> Caroline - I'm not sure I understood you by "futile" do you mean
> >>>> "useless" or "useful" ? :-)
> >>>>
> >>>> So shall we do these?
> >>>>
> >>>> * Education
> >>>> * High Tech - Software
> >>>> * Nonprofit Industry
> >>>>
> >>>>
> >>>> Sean
> >>>>
> >>>>
> >>>> On Fri, Apr 17, 2009 at 5:06 PM, Caroline Meeks
> >>>> <caroline at solutiongrove.com> wrote:
> >>>> >
> >>>> >
> >>>> > On Fri, Apr 17, 2009 at 10:59 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> >>>> >>
> >>>> >> * Education
> >>>> >> * Children & Youth
> >>>> >> * High Tech - Software
> >>>> >> * High Tech - Public Sector/Government
> >>>> >> * Parenting
> >>>> >> * Nonprofit Industry
> >>>> >>
> >>>> >>
> >>>> >> eReleases gives us 2 free... then $100 per additional.
> >>>> >>
> >>>> >> reminder, last March 16th i had splurged a c-note and gone with the
> >>>> >> first three targets above.
> >>>> >>
> >>>> >> this is of course complementary to our targeted mailing for the e-mail
> >>>> >> addresses we have
> >>>> >>
> >>>> >> I think Education goes without saying, but it's a toss-up between the
> >>>> >> next two as to which one should always be in...
> >>>> >>
> >>>> >> As we have the earlybird discount perhaps we should just go with the
> >>>> >> first
> >>>> >> four?
> >>>> >
> >>>> > I feel like  High Tech - Public Sector/Government and Nonprofit Industry
> >>>> > are
> >>>> > less futile for us right now.  In my mental model of the world, the
> >>>> > people
> >>>> > who are reading those that we want to reach are already subscribed to
> >>>> > another category.
> >>>> >
> >>>> >>
> >>>> >>
> >>>> >> input please thanks
> >>>> >>
> >>>> >> Sean
> >>>> >> _______________________________________________
> >>>> >> Marketing mailing list
> >>>> >> Marketing at lists.sugarlabs.org
> >>>> >> http://lists.sugarlabs.org/listinfo/marketing
> >>>> >
> >>>> >
> >>>> >
> >>>> > --
> >>>> > Caroline Meeks
> >>>> > Solution Grove
> >>>> > Caroline at SolutionGrove.com
> >>>> >
> >>>> > 617-500-3488 - Office
> >>>> > 505-213-3268 - Fax
> >>>> >
> >>>> _______________________________________________
> >>>> Marketing mailing list
> >>>> Marketing at lists.sugarlabs.org
> >>>> http://lists.sugarlabs.org/listinfo/marketing
> >>>
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.sugarlabs.org
> >> http://lists.sugarlabs.org/listinfo/marketing
> >>
> >
> _______________________________________________
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