[Marketing] Publicity and Healthy Kids Day at the YMCA on April 18th

[David Farning]

On Fri, Apr 10, 2009 at 9:07 PM, Caroline Meeks
<caroline at solutiongrove.com> wrote:
> FOSS VT Exceeded Expectations!
>
> People were able to get things running much more easily then I expected. Now
> it was a self selected crowd, people who chose to spend $125 to spend the
> day learning about open source, but still it was impressive how much success
> we had.
>
> When/how do we next tell the world about Sugar?

I would say the Paris MiniCamp next month.  It would keep Sugar Labs
on a nice public event ever 4 to 6 week cycle.

david

> On Fri, Apr 10, 2009 at 12:50 PM, David Farning <dfarning at sugarlabs.org>
> wrote:
>>
>> On Thu, Apr 9, 2009 at 11:56 PM, Sean DALY <sdaly.be at gmail.com> wrote:
>> > It's great so many computers got to Sugar!
>> >
>> > My dream marketing photo looks like the inside of the jawa's transport
>> > in the first Star Wars movie... bunch of old busted-up 'puters
>> > managing to run Sugar and show the homeview ring :-)
>> >
>> > Here's my take on how to PR SoaS beta-1.
>> >
>> > (I want to call it "beta-1", implying there will be another... and
>> > which reinforces our call for testers... is this shocking?)
>>
>> What is _shocking_ is how easy it seems to be redirect the
>> conversation if you know what you are doing:)
>>
>> How long should we stay in beta-1?  My conservative approach would be
>> to stay in beta-1 until .86 comes out this fall. Beta-2 until the
>> following spring release. Then release 1.0 next fall.
>>
>> I would rather have people complain about how Sugar is too stable to
>> stay in beta then feel misled that Sugar was blessed 1.0 too early.
>>
>> > I think we should announce it just before or -- probably better --
>> > just after.... when we will have some photos (I hope). I don't think
>> > the Y should be the actual "event", but more like a "symbol" of the
>> > readiness of SoaS beta-1. It's late for us to get into joint marketing
>> > with the Y... I'm also not sure they would even wish to. I think the
>> > best way to do it would be to announce beta-1, then mention that "with
>> > the friendly participation of a local YMCA on Family Health Day, we
>> > submitted the beta to the acid test: an assortment of old PCs and a
>> > bunch of curious kids"
>>
>> How would you like to announce it?  Another press release?  I ask so
>> many questions because marketing is a great big gapping hole in many
>> open source projects:(  and many marketers are considered spin doctors
>> working away in smoke filled rooms.
>>
>> In a project like Sugar Labs, everyone is a potential marketer as they
>> spread the word about what Sugar Labs is doing and the progress Sugar
>> Labs is making.
>>
>> david
>>
>> > We should indeed obtain image releases from anyone filmed or
>> > photographed, I'm sorry I haven't updated the image release text
>> > commented by the SFC I will get on that right away
>> >
>> > Video would be great because: YouTube-> viral effect, some blurbs by
>> > you & Walter...
>> >
>> > The Y has to be aware too of course
>> >
>> > more later thanks
>> >
>> > Sean
>> >
>> >
>> > On Wed, Apr 8, 2009 at 10:31 PM, Caroline Meeks
>> > <caroline at solutiongrove.com> wrote:
>> >> Walter and I got 9 computers running either SoaS1 or 2!  Walter has a
>> >> somewhat painful work around for the static IP issues. The next week
>> >> will
>> >> only make all this work better.
>> >>
>> >> So we are GO for Healthy Kids Day.
>> >>
>> >> About Healthy Kids Day at the Waltham Y
>> >>
>> >> All YMCAs will have a bunch of activities and such for kids. Its sort
>> >> of an
>> >> open house aimed at families.  The Waltham Y is a typical Y in a not so
>> >> well
>> >> off suburb of Boston.
>> >>
>> >> http://www.ymca.net/about_the_ymca/ymca_healthy_kids_day.html
>> >> http://www.ymcaboston.org/waltham/
>> >>
>> >> They have a small computer room with 10 computers full of viruses and
>> >> spy
>> >> ware in the back of the building.  We will put up a sign inviting kids
>> >> 3-14
>> >> years old to come to the room to try out Sugar.  Walter and I will be
>> >> there
>> >> to facilitate. We expect kids and parents to come and go.
>> >>
>> >> How can we make the most of this as a press event?
>> >>
>> >> Do you want me to recruit a static and/or video photographer?
>> >> Do we need photo releases from the kids?
>> >> Do you want quotes from the YMCA staff?
>> >> Do you want to do a joint press release?
>> >> Do we want to contact local newspapers and television stations before
>> >> the
>> >> event?
>> >>
>> >> thanks!
>> >> Caroline
>> >>
>> >> --
>> >> Caroline Meeks
>> >> Solution Grove
>> >> Caroline at SolutionGrove.com
>> >>
>> >> 617-500-3488 - Office
>> >> 505-213-3268 - Fax
>> >>
>> >> _______________________________________________
>> >> Marketing mailing list
>> >> Marketing at lists.sugarlabs.org
>> >> http://lists.sugarlabs.org/listinfo/marketing
>> >>
>> >>
>> > _______________________________________________
>> > Marketing mailing list
>> > Marketing at lists.sugarlabs.org
>> > http://lists.sugarlabs.org/listinfo/marketing
>> >
>
>
>
> --
> Caroline Meeks
> Solution Grove
> Caroline at SolutionGrove.com
>
> 617-500-3488 - Office
> 505-213-3268 - Fax
>