[Marketing] Publicity and Healthy Kids Day at the YMCA on April 18th

[Caroline Meeks]

FOSS VT Exceeded Expectations!

People were able to get things running much more easily then I expected. Now
it was a self selected crowd, people who chose to spend $125 to spend the
day learning about open source, but still it was impressive how much success
we had.

When/how do we next tell the world about Sugar?

On Fri, Apr 10, 2009 at 12:50 PM, David Farning <dfarning at sugarlabs.org>wrote:

> On Thu, Apr 9, 2009 at 11:56 PM, Sean DALY <sdaly.be at gmail.com> wrote:
> > It's great so many computers got to Sugar!
> >
> > My dream marketing photo looks like the inside of the jawa's transport
> > in the first Star Wars movie... bunch of old busted-up 'puters
> > managing to run Sugar and show the homeview ring :-)
> >
> > Here's my take on how to PR SoaS beta-1.
> >
> > (I want to call it "beta-1", implying there will be another... and
> > which reinforces our call for testers... is this shocking?)
>
> What is _shocking_ is how easy it seems to be redirect the
> conversation if you know what you are doing:)
>
> How long should we stay in beta-1?  My conservative approach would be
> to stay in beta-1 until .86 comes out this fall. Beta-2 until the
> following spring release. Then release 1.0 next fall.
>
> I would rather have people complain about how Sugar is too stable to
> stay in beta then feel misled that Sugar was blessed 1.0 too early.
>
> > I think we should announce it just before or -- probably better --
> > just after.... when we will have some photos (I hope). I don't think
> > the Y should be the actual "event", but more like a "symbol" of the
> > readiness of SoaS beta-1. It's late for us to get into joint marketing
> > with the Y... I'm also not sure they would even wish to. I think the
> > best way to do it would be to announce beta-1, then mention that "with
> > the friendly participation of a local YMCA on Family Health Day, we
> > submitted the beta to the acid test: an assortment of old PCs and a
> > bunch of curious kids"
>
> How would you like to announce it?  Another press release?  I ask so
> many questions because marketing is a great big gapping hole in many
> open source projects:(  and many marketers are considered spin doctors
> working away in smoke filled rooms.
>
> In a project like Sugar Labs, everyone is a potential marketer as they
> spread the word about what Sugar Labs is doing and the progress Sugar
> Labs is making.
>
> david
>
> > We should indeed obtain image releases from anyone filmed or
> > photographed, I'm sorry I haven't updated the image release text
> > commented by the SFC I will get on that right away
> >
> > Video would be great because: YouTube-> viral effect, some blurbs by
> > you & Walter...
> >
> > The Y has to be aware too of course
> >
> > more later thanks
> >
> > Sean
> >
> >
> > On Wed, Apr 8, 2009 at 10:31 PM, Caroline Meeks
> > <caroline at solutiongrove.com> wrote:
> >> Walter and I got 9 computers running either SoaS1 or 2!  Walter has a
> >> somewhat painful work around for the static IP issues. The next week
> will
> >> only make all this work better.
> >>
> >> So we are GO for Healthy Kids Day.
> >>
> >> About Healthy Kids Day at the Waltham Y
> >>
> >> All YMCAs will have a bunch of activities and such for kids. Its sort of
> an
> >> open house aimed at families.  The Waltham Y is a typical Y in a not so
> well
> >> off suburb of Boston.
> >>
> >> http://www.ymca.net/about_the_ymca/ymca_healthy_kids_day.html
> >> http://www.ymcaboston.org/waltham/
> >>
> >> They have a small computer room with 10 computers full of viruses and
> spy
> >> ware in the back of the building.  We will put up a sign inviting kids
> 3-14
> >> years old to come to the room to try out Sugar.  Walter and I will be
> there
> >> to facilitate. We expect kids and parents to come and go.
> >>
> >> How can we make the most of this as a press event?
> >>
> >> Do you want me to recruit a static and/or video photographer?
> >> Do we need photo releases from the kids?
> >> Do you want quotes from the YMCA staff?
> >> Do you want to do a joint press release?
> >> Do we want to contact local newspapers and television stations before
> the
> >> event?
> >>
> >> thanks!
> >> Caroline
> >>
> >> --
> >> Caroline Meeks
> >> Solution Grove
> >> Caroline at SolutionGrove.com
> >>
> >> 617-500-3488 - Office
> >> 505-213-3268 - Fax
> >>
> >> _______________________________________________
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> >> Marketing at lists.sugarlabs.org
> >> http://lists.sugarlabs.org/listinfo/marketing
> >>
> >>
> > _______________________________________________
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> > http://lists.sugarlabs.org/listinfo/marketing
> >
>



-- 
Caroline Meeks
Solution Grove
Caroline at SolutionGrove.com

617-500-3488 - Office
505-213-3268 - Fax
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