[Marketing] Publicity and Healthy Kids Day at the YMCA on April 18th

[David Farning]

On Thu, Apr 9, 2009 at 11:56 PM, Sean DALY <sdaly.be at gmail.com> wrote:
> It's great so many computers got to Sugar!
>
> My dream marketing photo looks like the inside of the jawa's transport
> in the first Star Wars movie... bunch of old busted-up 'puters
> managing to run Sugar and show the homeview ring :-)
>
> Here's my take on how to PR SoaS beta-1.
>
> (I want to call it "beta-1", implying there will be another... and
> which reinforces our call for testers... is this shocking?)

What is _shocking_ is how easy it seems to be redirect the
conversation if you know what you are doing:)

How long should we stay in beta-1?  My conservative approach would be
to stay in beta-1 until .86 comes out this fall. Beta-2 until the
following spring release. Then release 1.0 next fall.

I would rather have people complain about how Sugar is too stable to
stay in beta then feel misled that Sugar was blessed 1.0 too early.

> I think we should announce it just before or -- probably better --
> just after.... when we will have some photos (I hope). I don't think
> the Y should be the actual "event", but more like a "symbol" of the
> readiness of SoaS beta-1. It's late for us to get into joint marketing
> with the Y... I'm also not sure they would even wish to. I think the
> best way to do it would be to announce beta-1, then mention that "with
> the friendly participation of a local YMCA on Family Health Day, we
> submitted the beta to the acid test: an assortment of old PCs and a
> bunch of curious kids"

How would you like to announce it?  Another press release?  I ask so
many questions because marketing is a great big gapping hole in many
open source projects:(  and many marketers are considered spin doctors
working away in smoke filled rooms.

In a project like Sugar Labs, everyone is a potential marketer as they
spread the word about what Sugar Labs is doing and the progress Sugar
Labs is making.

david

> We should indeed obtain image releases from anyone filmed or
> photographed, I'm sorry I haven't updated the image release text
> commented by the SFC I will get on that right away
>
> Video would be great because: YouTube-> viral effect, some blurbs by
> you & Walter...
>
> The Y has to be aware too of course
>
> more later thanks
>
> Sean
>
>
> On Wed, Apr 8, 2009 at 10:31 PM, Caroline Meeks
> <caroline at solutiongrove.com> wrote:
>> Walter and I got 9 computers running either SoaS1 or 2!  Walter has a
>> somewhat painful work around for the static IP issues. The next week will
>> only make all this work better.
>>
>> So we are GO for Healthy Kids Day.
>>
>> About Healthy Kids Day at the Waltham Y
>>
>> All YMCAs will have a bunch of activities and such for kids. Its sort of an
>> open house aimed at families.  The Waltham Y is a typical Y in a not so well
>> off suburb of Boston.
>>
>> http://www.ymca.net/about_the_ymca/ymca_healthy_kids_day.html
>> http://www.ymcaboston.org/waltham/
>>
>> They have a small computer room with 10 computers full of viruses and spy
>> ware in the back of the building.  We will put up a sign inviting kids 3-14
>> years old to come to the room to try out Sugar.  Walter and I will be there
>> to facilitate. We expect kids and parents to come and go.
>>
>> How can we make the most of this as a press event?
>>
>> Do you want me to recruit a static and/or video photographer?
>> Do we need photo releases from the kids?
>> Do you want quotes from the YMCA staff?
>> Do you want to do a joint press release?
>> Do we want to contact local newspapers and television stations before the
>> event?
>>
>> thanks!
>> Caroline
>>
>> --
>> Caroline Meeks
>> Solution Grove
>> Caroline at SolutionGrove.com
>>
>> 617-500-3488 - Office
>> 505-213-3268 - Fax
>>
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.sugarlabs.org
>> http://lists.sugarlabs.org/listinfo/marketing
>>
>>
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