[Marketing] Publicity and Healthy Kids Day at the YMCA on April 18th

[Sean DALY]

It's great so many computers got to Sugar!

My dream marketing photo looks like the inside of the jawa's transport
in the first Star Wars movie... bunch of old busted-up 'puters
managing to run Sugar and show the homeview ring :-)

Here's my take on how to PR SoaS beta-1.

(I want to call it "beta-1", implying there will be another... and
which reinforces our call for testers... is this shocking?)

I think we should announce it just before or -- probably better --
just after.... when we will have some photos (I hope). I don't think
the Y should be the actual "event", but more like a "symbol" of the
readiness of SoaS beta-1. It's late for us to get into joint marketing
with the Y... I'm also not sure they would even wish to. I think the
best way to do it would be to announce beta-1, then mention that "with
the friendly participation of a local YMCA on Family Health Day, we
submitted the beta to the acid test: an assortment of old PCs and a
bunch of curious kids"

We should indeed obtain image releases from anyone filmed or
photographed, I'm sorry I haven't updated the image release text
commented by the SFC I will get on that right away

Video would be great because: YouTube-> viral effect, some blurbs by
you & Walter...

The Y has to be aware too of course

more later thanks

Sean


On Wed, Apr 8, 2009 at 10:31 PM, Caroline Meeks
<caroline at solutiongrove.com> wrote:
> Walter and I got 9 computers running either SoaS1 or 2!  Walter has a
> somewhat painful work around for the static IP issues. The next week will
> only make all this work better.
>
> So we are GO for Healthy Kids Day.
>
> About Healthy Kids Day at the Waltham Y
>
> All YMCAs will have a bunch of activities and such for kids. Its sort of an
> open house aimed at families.  The Waltham Y is a typical Y in a not so well
> off suburb of Boston.
>
> http://www.ymca.net/about_the_ymca/ymca_healthy_kids_day.html
> http://www.ymcaboston.org/waltham/
>
> They have a small computer room with 10 computers full of viruses and spy
> ware in the back of the building.  We will put up a sign inviting kids 3-14
> years old to come to the room to try out Sugar.  Walter and I will be there
> to facilitate. We expect kids and parents to come and go.
>
> How can we make the most of this as a press event?
>
> Do you want me to recruit a static and/or video photographer?
> Do we need photo releases from the kids?
> Do you want quotes from the YMCA staff?
> Do you want to do a joint press release?
> Do we want to contact local newspapers and television stations before the
> event?
>
> thanks!
> Caroline
>
> --
> Caroline Meeks
> Solution Grove
> Caroline at SolutionGrove.com
>
> 617-500-3488 - Office
> 505-213-3268 - Fax
>
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