[Marketing] NPD DisplaySearch: netbook sales projected +66% in 2009, 2MM Classmates projected in 2009

Sean DALY sdaly.be at gmail.com
Thu Apr 2 09:53:18 EDT 2009


http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/090401_strong_mini_note_pc_demand_expected_to_buoy_notebook_market_in_2009.asp

NPD is one of the largest and best-respected market data firms.

In this report, their term for netbooks is "mini-notes".

In this summary (the actual report is $$$) they find that screen real
estate is growing at stable overall unit prices.

Interestingly, they quote Intel's Director of Netbook Marketing as
saying autonomy is too limited to make netbooks serious competitors to
laptops. However, he also claims there were 1 million Classmates
shipped to 29 countries in 2008 and projects 2 million Classmates to
ship in 2009.

Sean


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