No subject

1) The logo work is ready (yay!) and the work of building up the
brand's values is before us.
2) We're not yet able to offer 1-click download with ease-of-use
simple enough for most people :-(
3) However, we *can* work up the few concise phrases showing how
special Sugar is, and which will lead into the site. I think the
static homepage works as it is, but could be even more effective with
fewer phrases. Some switching around may be better (This is where your
suggestions come in, see below). A key component is the call to
action, (which really is just a call to click further into the site
and ultimately tru Sugar).
4) And, navigation just needs some improvement to link to the existing
content in particular the rich wiki.


I like the "Sugar Learning Platform" phrase, but I still think we need
to do star marketing on the Activities. (Capitalizing the word is one
way to confer that special status; there will surely be other ways.)
Sugar's Activities will sell the platform, in my view.


If I could take inspiration from what you wrote... trying to be
concise, inviting, factual yet optimistic, with call to action:

***************************
The award-winning Sugar Learning Platform promotes collaborative
learning through Activities which encourage critical thinking, the
heart of a quality education.

Designed from the ground up especially for children, Sugar and its
Activities offer a real alternative to traditional office-metaphor
business software.

Sugar is the core component of a worldwide effort to provide every
child with equal opportunity for a quality education and is used every
school day by almost one million children in over 40 countries.

Originally developed for the One Laptop Per Child XO-1 netbook, Sugar
now runs on most computers. Try it with a child today - it's free!
***************************

Is something like this what we want, instead of the existing homepage text?

As an idea, text like the above on the homepage... and the exisiting
homepage text folded into the about/overview page?

In my view, this choice is not critical (yet) but it would be great if
the site could be live for the 0.84 launch when we will likely have
higher-than-usual educator visits with our planned PR push.

thanks

Sean



On Sat, Feb 28, 2009 at 3:36 PM, Walter Bender <walter.bender at gmail.com> wr=
ote:
> In keeping with some of your thoughts about reworking the home page, I
> hobbled together some new text--hopefully not all meaningless jargon.
> Hey marketing team, we could use some feedback.
>
> ---
>
> The Sugar Learning Platform promotes collaborative learning through
> rich-media expression. It is an alternative to the ubiquitous
> "desktop" metaphor that has dominated computing since the 1970s. (We
> are motivated in part by the observation that children are not office
> workers and nothing in their future will resemble office work from
> 30-years ago.) Sugar is the core component of a worldwide effort to
> provide every child with the opportunity for a quality education=97it is
> currently used by almost one-million children worldwide.
>
> Many schools have invested in computers for their classrooms and an
> increasing number of households also have computers, but to date the
> impact of this investment on our children's learning has been
> marginal. With the Sugar Learning Platform, we can recoup that
> investment by engaging children in the "hard fun" of critical
> thinking, which is at the heart of a quality education. Originally
> developed for the One Laptop per Child XO-1 netbook, Sugar is now runs
> on most computers.
>
> [some statement to invite them in to the site to learn more?]
>
> ---
>
>
> -walter
> --
> Walter Bender
> Sugar Labs
> http://www.sugarlabs.org
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>