<div dir="ltr"><div><div><div>OK Dave, you're the new Marketing Coordinator! </div>Perhaps it's best that I bow out and become just an interested observer. I just don't have the time to explain marketing fundamentals and also develop strategy and execution. </div>thanks & good luck </div>Sean </div><div class="gmail_extra"> <div class="gmail_quote">On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland <<a href="mailto:dave@lab6.com" target="_blank">dave@lab6.com</a>> wrote: <blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">Hi Sean On 22 June 2016 at 15:37, Sean DALY <<a href="mailto:sdaly.be@gmail.com">sdaly.be@gmail.com</a>> wrote: > > We agree on using Google AdWords, but no work has been done on communication > strategy, and although I am thrilled there is interest in marketing, I am > also very concerned that more emphasis seems to be on the media rather than > the message, and my requests that this be worked on before starting > campaigns aren't leading anywhere. Where you've requested this be worked on, Samson has got back to you with a proposal document, and there have been comments from members. If you want to lead the marketing effort, I think its incumbent upon you to either ask Samson to go over the feedback he got and use it to improve his proposal document and share a new version, if that is the next step you think he should take; or, to draft your own document that lays out the strategy that you think we ought to be working on together, and solicit comments on it. Do you see alternative actions to take to lead this somewhere? I'm eager to hear them :) If you agree those 2 paths forward would be good, please take one. > It's true that I am more interested in marketing to teachers than recruiting > FLOSS developers, but with social media it's more important than ever to > have an integrated plan. If you want an integrated plan, please work with Samson and myself and all other members to create one :) I am also waiting for a reply to my email asking you to provide links to the plans written in the past. > Dave, if this doesn't make sense to you, you can coordinate marketing from > now on, I'm not sure I have the energy to repeat myself over and over. I can > only say I know what works and what doesn't, and randomness in marketing > doesn't. I don't think Samson and I are opposed to following your lead. If you think our approach is 'random,' then please do work on a structured approach with us. Rather, I think what Samson and I are opposed to is inaction; you said on the call the other day - <a href="https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1" rel="noreferrer" target="_blank">https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1</a> - that you have been "mystified" for the last 2-3 years on how to market Sugar, that in the early days you developed a good strategy - which I am yet to read - but a crisis developed in how to get tasks that you think needed to be done to become completed within a volunteer community. You didn't do them yourself, and no one did them, and so the marketing aspects of Sugar have dried up. Well, here is me and Samson eager to volunteer and get things going. If you want to "assign" tasks to us, we might say that we don't take orders. Sure. But if you want to work with us to list all the possible tasks, and to prioritise them, and then to do these tasks yourself and ask us to join you in doing them, then I expect we will be happy to join you. Samson, do you agree? </blockquote></div> </div>