Walter, <tt>>That said, OLPC owns that mark, so Sugar Labs cannot use it as a >brand--they have asked us not to--but we can continue to use it in the >interface itself.</tt> <tt>Just to spin it differently. OLPC can not be selective in enforcing its trademarks. And OLPC wants those trademarks to be used. We have been working on a "badges" program that makes for easier licensing of some marks by friends, user-groups, partners and vendors. SJ, Justin Mikowski - our legal intern -, and I hope to have this program out before the end of the year. </tt> <tt>I think SugarLabs, OLPC and the rest of the community are serious about discovering the space we are working in together. So if there is broader interest in the OLPC owned marks we should discuss licensing, co-branding, etc that is consistent with and demonstrates those partnerships.</tt> <tt>Robert</tt> <table width=100%> <tr valign=top> <td width=40%>"Walter Bender" <walter.bender@gmail.com> Sent by: iaep-bounces@lists.sugarlabs.org 12/05/08 07:40 AM <td width=59%> <table width=100%> <tr valign=top> <td> <div align=right>To</div> <td>"Jameson Quinn" <jameson.quinn@gmail.com>, "Tomeu Vizoso" <tomeu@sugarlabs.org> <tr valign=top> <td> <div align=right>cc</div> <td>Christian Marc Schmidt <schmidt@pentagram.com>, iaep <iaep@lists.sugarlabs.org>, Bernie Innocenti <bernie@codewiz.org> <tr valign=top> <td> <div align=right>Subject</div> <td>Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)</table> <table> <tr valign=top> <td> <td></table> </table> <tt>It is very cute. Regarding the XO logo itself, in my experience in talking to people, it is very closely associated with Sugar, the interface, more so than the OLPC-XO hardware, which is seemingly more associated with the bunny ears and the handle. I was just speaking with a group interested in Sugar on other hardware and they were pretty insistent on keeping the XO icon on the homepage, even though I told them it was easily replaced. That said, OLPC owns that mark, so Sugar Labs cannot use it as a brand--they have asked us not to--but we can continue to use it in the interface itself. -walter On Fri, Dec 5, 2008 at 7:30 AM, Tomeu Vizoso <tomeu@sugarlabs.org> wrote: > On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn <jameson.quinn@gmail.com> wrote: >> I think that Sugarlabs can do better at branding in general. A good branding >> presence has related logos for the organization and for the product; color >> swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at >> most 3 at a time); a decorative font; and more workaday serif and sans-serif >> fonts chosen to go well with the decorative font. >> >> I'm not saying we need all of this tomorrow, but that should be the >> direction we're heading. Think, for instance, of the excellent branding of >> the Obama campaign, which AFAIK was completely available to the grassroots >> and nevertheless (in a totally content-free regard) kicked the pants off of >> McCain's more-centralized campaign. >> >> Immediate action items: >> >> 1. I really think the svg should be up in a public place, as well as >> (references for) the font (is that the ubuntu font, or other?). >> >> 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude >> is inevitably going to have associations with OLPC which might turn off >> other hardware vendors. I guess the obvious option would be the "sugar" part >> of the sugarlabs logo. >> >> 3. Personally, I'd love a mascot too; kids like cuddly. My initial >> brainstorms: >> >> associated with sugar? >> Pollinators (nectar) >> Hummingbirds (too western-hemisphere) >> Bats (anything nocturnal is culturally dangerous, but I love 'em) >> Bees (good possibility) >> flies (yuck) >> ants (has good community associations) >> gingerbread man (cute, but a little too gendered and shrek-y) >> bears (too generic) >> sugarcane fieldworker (yeah, right) >> >> I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is >> cute beyond words and it is called a "sugar glider". I'd never heard of that >> name even though my mom's Australian but it is beyond my wildest dreams. >> >> What do other people think? > > Looks like we indeed have a winner, yeah ;) > > Tomeu > _______________________________________________ > IAEP -- It's An Education Project (not a laptop project!) > IAEP@lists.sugarlabs.org > </tt><a href=http://lists.sugarlabs.org/listinfo/iaep><tt>http://lists.sugarlabs.org/listinfo/iaep > -- Walter Bender Sugar Labs </tt><a href=http://www.sugarlabs.org/><tt>http://www.sugarlabs.org _______________________________________________ IAEP -- It's An Education Project (not a laptop project!) IAEP@lists.sugarlabs.org </tt><a href=http://lists.sugarlabs.org/listinfo/iaep><tt>http://lists.sugarlabs.org/listinfo/iaep </tt></a></a></a>