[IAEP] [SLOBS] Motion: to undertake a fund raising drive.

[Sean DALY]

Hi Dave, sorry whatever is not in the Marketing mail archive will be in the
Marketing IRC logs, for a while we had momentum of a meeting every week.

It would be far more efficient to do a call (recorded even) and for me to
answer questions.

But really, my advice is to not waste time documenting the 2009-2010
strategy or my 2011-2012 attempts to develop a new one. Start from scratch
- a SWOT analysis and competitive landscape is the starting point.
Translate the SL project objectives into marketing objectives, define a
calendar and metrics. You've stated recruitment objectives, but not a
strategy... execution (facebook + Google AdWords) seems already decided,
which IMHO is putting the cart before the horse, but no big deal.

Sean




On Thu, Jun 23, 2016 at 9:59 PM, Dave Crossland <dave at lab6.com> wrote:

> Hi Sean
>
> I am absolutely certain that I have not seen a reply from you
> regarding the email below. If I have missed your reply, please send me
> a link to it on a web archive, or simply resend it as a reply to this
> email :)
>
> On 6 June 2016 at 10:22, Dave Crossland <dave at lab6.com> wrote:
> > On 6 June 2016 at 06:04, Sean DALY <sdaly.be at gmail.com> wrote:
> >> On Mon, Jun 6, 2016 at 5:13 AM, Dave Crossland <dave at lab6.com> wrote:
> >>>> I developed the Sugar on a Stick strategy in 2009
> >>>
> >>> Where can I read this?
> >>
> >> The Marketing mailing list, 2009
> >
> > I searched the 2009 mailing list for "sean strategy" and didn't find
> anything.
> >
> >
> http://www.mail-archive.com/search?a=1&l=marketing%40lists.sugarlabs.org&haswords=sean+strategy&x=0&y=0&from=&subject=&datewithin=1y&date=2009-01-01&notwords=&o=relevance
> >
> > I removed the date filter and:
> >
> > I found
> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg00974.html
> > from 2010 where walter posted a social media strategy from
> > 'rmesquita', and an idea from Sebastian to host a statusnet instance
> > with a sugar skin;
> >
> > I found
> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg00864.html
> > from 2010 where you said you'd write a strategy for collaboration with
> > OLPCA;
> >
> > I found
> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg01515.html
> > from 2011 where you note the absence of OLPC marketing support, and
> > conclude with 3 recommendations, (a) marketing is expensive and we
> > should raise general funds for it, (b) we should have a web forum for
> > teachers and (c) form a committee, and require SLOB to include a
> > portion of educators;
> >
> > and I found
> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg01819.html
> > from 2013 where you say there isn't a marketing strategy.
> >
> > Since I could not find the Sugar on a Stick strategy from 2009, please
> > could you?
> >
> > I have added the goals of making a marketing strategy and a social
> > media marketing strategy to https://wiki.sugarlabs.org/go/2016_Goals
>
>
>
> --
> Cheers
> Dave
>
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