[IAEP] [SLOBS] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

On Wed, Jun 22, 2016 at 9:07 PM, Walter Bender <walter.bender at gmail.com>
wrote:

> It is a matter for the marketing team, which seems to have reached
> consensus.



We agree on using Google AdWords, but no work has been done on
communication strategy, and although I am thrilled there is interest in
marketing, I am also very concerned that more emphasis seems to be on the
media rather than the message, and my requests that this be worked on
before starting campaigns aren't leading anywhere.

It's true that I am more interested in marketing to teachers than
recruiting FLOSS developers, but with social media it's more important than
ever to have an integrated plan.

Dave, if this doesn't make sense to you, you can coordinate marketing from
now on, I'm not sure I have the energy to repeat myself over and over. I
can only say I know what works and what doesn't, and randomness in
marketing doesn't.

Sean
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