On 14 June 2016 at 10:14, Sean DALY <sdaly.be at gmail.com> wrote: > On Tue, Jun 14, 2016 at 3:38 PM, Dave Crossland <dave at lab6.com> wrote: >> >> A brand that is not being diluted is stale, rigid, dying. > > I completely disagree, but it doesn't matter. Please speak up! :) Why do you think brand dilution is not a very positive thing?