[IAEP] [Marketing] Sugar on a Stick v2 Release Naming

[Yamandu Ploskonka]

:-) while waiting we can make jokes, "la mora demora" :-)

Rafael Enrique Ortiz Guerrero wrote:
> Hi all.
>
> I like blueberry, in spanish we can call it 'mora'. i like mora's juice ;).
>
>
>
>
> Rafael Ortiz
>
>
>
> On Thu, Sep 10, 2009 at 10:30 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>   
>> thanks Martin
>>
>> in fact I often worry about talking too much during the marketing
>> meetings, others not getting a word in. I'd be delighted if
>> nonmarketing Sugar Labs team members lurked or participated, although
>> I have clear ideas about how to work on marketing puzzles I'll never
>> claim to have all the answers.
>>
>> re marketing course: in fact I have accepted Mel's invitation to do a
>> classroom for Fedora.
>>
>> re logos: Strawberry=6, Blueberry=4, and 5 we'll use some other time
>>
>> Blueberry has been our "working" name for the next SoaS release since
>> before the Strawberry release (we chose to have banners done in both
>> red and blue logos so they would stay current longer) so I think we're
>> all set with Blueberry?
>>
>> thanks
>>
>> Sean
>>
>>
>> On Thu, Sep 10, 2009 at 12:33 PM, Martin Dengler
>> <martin at martindengler.com> wrote:
>>     
>>> On Thu, Sep 10, 2009 at 09:41:31AM +0200, Sean DALY wrote:
>>>       
>>>> I'm sorry Martin, I thought I was answering
>>>>         
>>> You were but there's a lot of extra information that's sometimes hard
>>> to parse - ultimately someone needs to put an image file in a
>>> directory...so I was hoping that you would just say "yes" or "no - use
>>> [this one]" when I asked you:
>>>
>>>       
>>>>> Ah - so perhaps this:
>>>>>
>>>>> http://wiki.sugarlabs.org/go/File:Logo_white_05.png
>>>>>
>>>>> ...is the logo you want, not the one I mentioned in my email:
>>>>>
>>>>> http://wiki.sugarlabs.org/go/File:Logo_white_04.png
>>>>>           
>>> [Hoped for:]
>>>       
>>>> YES - use #5
>>>>         
>>> [or]
>>>       
>>>> NO - use #4
>>>>         
>>> But the reason I'm dragging this out even further is I got:
>>>
>>>       
>>>> About the logo, it's the "blueberriest" one we will want, variant 4
>>>>         
>>> Aha so it's 4...but no, wait:
>>>
>>>       
>>>> the one we used in the marketing materials prepared for the Strawberry
>>>> launch, variant 6:
>>>> http://wiki.sugarlabs.org/go/Marketing_Team/BoothBanners
>>>>         
>>> ...so it's...6?!
>>>
>>> So do you want 4 (like you said first above) or 6 (like you said
>>> second above) or 5 (like you said earlier since you want it to be one
>>> of the ones from the beauty shot that clearly doesn't have 4 or 6)?
>>>
>>>
>>>       
>>>> No, there wasn't "marketing decided", it was Tomeu who thought of
>>>> flavors, myself who thought of ice cream flavors (preferably fruit
>>>> since "natural" wholesome sugars, a "fun treat for kids"), and
>>>> sdziallas who agreed to the idea at the marketing meeting.
>>>>         
>>> Tomeu suggested exactly what he suggested, which was clearly NOT
>>> flavours: "Cherry-Oak" is not a flavour.  You and Eben were talking
>>> about colours explicitly and nobody said _anything_ about flavours:
>>>
>>>       
>>>>>> [SeanDaly]
>>>>>>             
>>>>> [Eben]
>>>>>           
>>>> [Tomeu]
>>>>         
>>>>>> Nota: my idea would be for each version to change the Sugar logo
>>>>>> color too... potentially allowing troubleshooters to ask "what
>>>>>> color is the Sugar logo?" and match that to the version number.
>>>>>>             
>>>>> I actually think changing the colors with each release is a pretty
>>>>> awesome idea.
>>>>>           
>>>> So awesome that it may solve the controversial issue of naming
>>>> releases: Banana-Chocolate Sugar, Cherry-Oak Sugar, etc
>>>>         
>>> When I say "marketing decided ice cream", I mean:
>>>
>>> 1) marketing came up with the idea:
>>>
>>> [11:16:41] <SeanDaly> So, why not name SoaS versions as flavors, based
>>> on the boot logo color?
>>> [...]
>>> [11:18:38] <SeanDaly> caroline: I think the ice cream metaphor can
>>> really serve us
>>>
>>> 2) marketing championed it
>>>
>>> [12:30:02] <SeanDaly> sdziallas: OK for SoaS v1 with a flavor name?
>>> [...]
>>> [12:30:44] <SeanDaly> I rather like strawberry as a first one, but i
>>> don't think we have a logo that color
>>>
>>> 3) marketing called the vote:
>>>
>>> [12:34:07] <SeanDaly> Can we go with logo 06 "Strawberry" for this
>>>  release?
>>> [12:34:26] <SeanDaly> we can disagree all summer over the next one
>>>  (joke)
>>> [...]
>>> [12:35:54] <mtd> strawberry +1
>>> [...]
>>> [12:36:24] <caroline> strawberry +1
>>> [...]
>>> [12:36:49] <sdziallas> strawberry +1 from me, too ;)
>>>
>>> 4) and marketing corrected me about the etymology :)
>>>
>>> It's certainly not worth the ink I've made you spill on it but it is
>>> nice to be able to say where the buck stopped with a given decision.
>>> If you don't want it pinned on you, ok :).
>>>
>>>
>>>       
>>>> The key takeaway is that marketing is not something that is tacked
>>>> on at the end when something is ready for release, it's part of the
>>>> development process.
>>>>         
>>> Sure, that's why we're having this discussion, right?
>>>
>>>       
>>>> But, again, there's no advantage to choosing the flavor/color beyond
>>>> the next one. We should together pick the v3 flavor in a few months,
>>>> not as a function of the 12 logos we have, but rather the catchiest
>>>> and most fun one.
>>>>         
>>> Ok, I'm convinced.
>>>
>>>
>>>       
>>>> [marketing tips]
>>>> Is this clear I hope?
>>>>         
>>> That marketing lesson was very clear and interesting - you should
>>> teach a course!
>>>
>>>       
>>>> thanks
>>>>
>>>> Sean
>>>>         
>>> Martin
>>>
>>>
>>>       
>> _______________________________________________
>> Marketing mailing list
>> Marketing at lists.sugarlabs.org
>> http://lists.sugarlabs.org/listinfo/marketing
>>
>>     
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