[IAEP] [Marketing] Sugar on a Stick v2 Release Naming
Rafael Enrique Ortiz Guerrero
dirakx at gmail.com
Thu Sep 10 12:55:08 EDT 2009
I like blueberry, in spanish we can call it 'mora'. i like mora's juice ;).
On Thu, Sep 10, 2009 at 10:30 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> thanks Martin
> in fact I often worry about talking too much during the marketing
> meetings, others not getting a word in. I'd be delighted if
> nonmarketing Sugar Labs team members lurked or participated, although
> I have clear ideas about how to work on marketing puzzles I'll never
> claim to have all the answers.
> re marketing course: in fact I have accepted Mel's invitation to do a
> classroom for Fedora.
> re logos: Strawberry=6, Blueberry=4, and 5 we'll use some other time
> Blueberry has been our "working" name for the next SoaS release since
> before the Strawberry release (we chose to have banners done in both
> red and blue logos so they would stay current longer) so I think we're
> all set with Blueberry?
> On Thu, Sep 10, 2009 at 12:33 PM, Martin Dengler
> <martin at martindengler.com> wrote:
>> On Thu, Sep 10, 2009 at 09:41:31AM +0200, Sean DALY wrote:
>>> I'm sorry Martin, I thought I was answering
>> You were but there's a lot of extra information that's sometimes hard
>> to parse - ultimately someone needs to put an image file in a
>> directory...so I was hoping that you would just say "yes" or "no - use
>> [this one]" when I asked you:
>>> > Ah - so perhaps this:
>>> > http://wiki.sugarlabs.org/go/File:Logo_white_05.png
>>> > ...is the logo you want, not the one I mentioned in my email:
>>> > http://wiki.sugarlabs.org/go/File:Logo_white_04.png
>> [Hoped for:]
>>> YES - use #5
>>> NO - use #4
>> But the reason I'm dragging this out even further is I got:
>>> About the logo, it's the "blueberriest" one we will want, variant 4
>> Aha so it's 4...but no, wait:
>>> the one we used in the marketing materials prepared for the Strawberry
>>> launch, variant 6:
>> ...so it's...6?!
>> So do you want 4 (like you said first above) or 6 (like you said
>> second above) or 5 (like you said earlier since you want it to be one
>> of the ones from the beauty shot that clearly doesn't have 4 or 6)?
>>> No, there wasn't "marketing decided", it was Tomeu who thought of
>>> flavors, myself who thought of ice cream flavors (preferably fruit
>>> since "natural" wholesome sugars, a "fun treat for kids"), and
>>> sdziallas who agreed to the idea at the marketing meeting.
>> Tomeu suggested exactly what he suggested, which was clearly NOT
>> flavours: "Cherry-Oak" is not a flavour. You and Eben were talking
>> about colours explicitly and nobody said _anything_ about flavours:
>>>>> Nota: my idea would be for each version to change the Sugar logo
>>>>> color too... potentially allowing troubleshooters to ask "what
>>>>> color is the Sugar logo?" and match that to the version number.
>>>> I actually think changing the colors with each release is a pretty
>>>> awesome idea.
>>> So awesome that it may solve the controversial issue of naming
>>> releases: Banana-Chocolate Sugar, Cherry-Oak Sugar, etc
>> When I say "marketing decided ice cream", I mean:
>> 1) marketing came up with the idea:
>> [11:16:41] <SeanDaly> So, why not name SoaS versions as flavors, based
>> on the boot logo color?
>> [11:18:38] <SeanDaly> caroline: I think the ice cream metaphor can
>> really serve us
>> 2) marketing championed it
>> [12:30:02] <SeanDaly> sdziallas: OK for SoaS v1 with a flavor name?
>> [12:30:44] <SeanDaly> I rather like strawberry as a first one, but i
>> don't think we have a logo that color
>> 3) marketing called the vote:
>> [12:34:07] <SeanDaly> Can we go with logo 06 "Strawberry" for this
>> [12:34:26] <SeanDaly> we can disagree all summer over the next one
>> [12:35:54] <mtd> strawberry +1
>> [12:36:24] <caroline> strawberry +1
>> [12:36:49] <sdziallas> strawberry +1 from me, too ;)
>> 4) and marketing corrected me about the etymology :)
>> It's certainly not worth the ink I've made you spill on it but it is
>> nice to be able to say where the buck stopped with a given decision.
>> If you don't want it pinned on you, ok :).
>>> The key takeaway is that marketing is not something that is tacked
>>> on at the end when something is ready for release, it's part of the
>>> development process.
>> Sure, that's why we're having this discussion, right?
>>> But, again, there's no advantage to choosing the flavor/color beyond
>>> the next one. We should together pick the v3 flavor in a few months,
>>> not as a function of the 12 logos we have, but rather the catchiest
>>> and most fun one.
>> Ok, I'm convinced.
>>> [marketing tips]
>>> Is this clear I hope?
>> That marketing lesson was very clear and interesting - you should
>> teach a course!
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