[IAEP] [Marketing] Sugar on a Stick v2 Release Naming

[Caroline Meeks]

Great discussion.
I'd love to be able to have a name for the next release because I need to
talk about it a great deal these days.  I say "Should we base our spin on
Strawberry or the "next release"."  I talk about: Should we try to combine
Strawberry codebase and the new tool bar design?.

Can I start calling it Blueberry? Is the new toolbar design the Blueberry
style toolbar?

Thanks,
Caroline

On Thu, Sep 10, 2009 at 7:46 AM, Tomeu Vizoso <tomeu at sugarlabs.org> wrote:

> On Thu, Sep 10, 2009 at 12:33, Martin Dengler<martin at martindengler.com>
> wrote:
> > On Thu, Sep 10, 2009 at 09:41:31AM +0200, Sean DALY wrote:
> >> I'm sorry Martin, I thought I was answering
> >
> > You were but there's a lot of extra information that's sometimes hard
> > to parse - ultimately someone needs to put an image file in a
> > directory...so I was hoping that you would just say "yes" or "no - use
> > [this one]" when I asked you:
> >
> >> > Ah - so perhaps this:
> >> >
> >> > http://wiki.sugarlabs.org/go/File:Logo_white_05.png
> >> >
> >> > ...is the logo you want, not the one I mentioned in my email:
> >> >
> >> > http://wiki.sugarlabs.org/go/File:Logo_white_04.png
> >
> > [Hoped for:]
> >> YES - use #5
> > [or]
> >> NO - use #4
> >
> > But the reason I'm dragging this out even further is I got:
> >
> >> About the logo, it's the "blueberriest" one we will want, variant 4
> >
> > Aha so it's 4...but no, wait:
> >
> >> the one we used in the marketing materials prepared for the Strawberry
> >> launch, variant 6:
> >> http://wiki.sugarlabs.org/go/Marketing_Team/BoothBanners
> >
> > ...so it's...6?!
> >
> > So do you want 4 (like you said first above) or 6 (like you said
> > second above) or 5 (like you said earlier since you want it to be one
> > of the ones from the beauty shot that clearly doesn't have 4 or 6)?
> >
> >
> >> No, there wasn't "marketing decided", it was Tomeu who thought of
> >> flavors, myself who thought of ice cream flavors (preferably fruit
> >> since "natural" wholesome sugars, a "fun treat for kids"), and
> >> sdziallas who agreed to the idea at the marketing meeting.
> >
> > Tomeu suggested exactly what he suggested, which was clearly NOT
> > flavours: "Cherry-Oak" is not a flavour.  You and Eben were talking
> > about colours explicitly and nobody said _anything_ about flavours:
>
> I think it's most appropriate to say that this idea was developed
> collectively. I don't remember what I said nor why, but I think I was
> expressing support for someone else's earlier idea.
>
> I think most or all specific suggestions in this thread will work well
> and I don't think it's much worth discussing which one will be best.
>
> If someone really cares, we could define a process to decide names
> such as Fedora's, though I really hope we find better names than them,
> which I personally dislike even more than Ubuntu's.
>
> Regards,
>
> Tomeu
>
> >>>> [SeanDaly]
> >>> [Eben]
> >> [Tomeu]
> >>>> Nota: my idea would be for each version to change the Sugar logo
> >>>> color too... potentially allowing troubleshooters to ask "what
> >>>> color is the Sugar logo?" and match that to the version number.
> >>>
> >>> I actually think changing the colors with each release is a pretty
> >>> awesome idea.
> >>
> >> So awesome that it may solve the controversial issue of naming
> >> releases: Banana-Chocolate Sugar, Cherry-Oak Sugar, etc
> >
> > When I say "marketing decided ice cream", I mean:
> >
> > 1) marketing came up with the idea:
> >
> > [11:16:41] <SeanDaly> So, why not name SoaS versions as flavors, based
> > on the boot logo color?
> > [...]
> > [11:18:38] <SeanDaly> caroline: I think the ice cream metaphor can
> > really serve us
> >
> > 2) marketing championed it
> >
> > [12:30:02] <SeanDaly> sdziallas: OK for SoaS v1 with a flavor name?
> > [...]
> > [12:30:44] <SeanDaly> I rather like strawberry as a first one, but i
> > don't think we have a logo that color
> >
> > 3) marketing called the vote:
> >
> > [12:34:07] <SeanDaly> Can we go with logo 06 "Strawberry" for this
> >  release?
> > [12:34:26] <SeanDaly> we can disagree all summer over the next one
> >  (joke)
> > [...]
> > [12:35:54] <mtd> strawberry +1
> > [...]
> > [12:36:24] <caroline> strawberry +1
> > [...]
> > [12:36:49] <sdziallas> strawberry +1 from me, too ;)
> >
> > 4) and marketing corrected me about the etymology :)
> >
> > It's certainly not worth the ink I've made you spill on it but it is
> > nice to be able to say where the buck stopped with a given decision.
> > If you don't want it pinned on you, ok :).
> >
> >
> >> The key takeaway is that marketing is not something that is tacked
> >> on at the end when something is ready for release, it's part of the
> >> development process.
> >
> > Sure, that's why we're having this discussion, right?
> >
> >> But, again, there's no advantage to choosing the flavor/color beyond
> >> the next one. We should together pick the v3 flavor in a few months,
> >> not as a function of the 12 logos we have, but rather the catchiest
> >> and most fun one.
> >
> > Ok, I'm convinced.
> >
> >
> >> [marketing tips]
> >> Is this clear I hope?
> >
> > That marketing lesson was very clear and interesting - you should
> > teach a course!
> >
> >> thanks
> >>
> >> Sean
> >
> > Martin
> >
> >
> > _______________________________________________
> > IAEP -- It's An Education Project (not a laptop project!)
> > IAEP at lists.sugarlabs.org
> > http://lists.sugarlabs.org/listinfo/iaep
> >
>
>
>
> --
> «Sugar Labs is anyone who participates in improving and using Sugar.
> What Sugar Labs does is determined by the participants.» - David
> Farning
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>



-- 
Caroline Meeks
Solution Grove
Caroline at SolutionGrove.com

617-500-3488 - Office
505-213-3268 - Fax
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