[IAEP] PR for projects

[Sean DALY]

An excellent article indeed.

When a journalist contacts us, it's important to respond immediately
if not sooner; most have a deadline within several hours at most. Our
press phone number has not rung often, but several of the most widely
picked up articles were written by journalists who reached us through
it and published the same day.

Perhaps the panel at the conference discussed press mailings, which
the article did not; directly informing influencers who have expressed
interest in the past is an extremely effective way to promote a
project.

A subject not mentioned is how to limit negative coverage / do damage
control, which PR firms do every day of the week for corporate clients
and which is part of the toolbox when getting the message out. Of
course, this is only possible by monitoring news aggregators and key
sites.

thanks

Sean


On Tue, Sep 1, 2009 at 6:04 PM, David Farning<dfarning at sugarlabs.org> wrote:
> An interesting article on PR for open source projects.
>
> http://www.linuxjournal.com/content/how-land-spot-spotlight-part-i
>
> Much of it reinforces Sean's points.  A good read for all of us.
>
> david
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