[IAEP] the FOSS "brand" and Sugar Labs

[Jonas Smedegaard]

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On Thu, Jun 11, 2009 at 04:36:37PM +0200, Sean DALY wrote:
>It’s time for the community to take charge of its brand
>http://blogs.fsfe.org/greve/?p=347
>
>The Agony of FOSS Branding
>http://itmanagement.earthweb.com/features/article.php/3824046/The-Agony-of-FOSS-Branding
>
>
>I have read Georg's piece with interest. Bruce Byfield's post is also
>worth a read.
>
>I disagree however with the analysis that FOSS is a "brand" or should
>develop its "brand". There is no brand and I'm not at all sure it
>would be worth trying to develop one. Let me explain.

Personally, I consider it a _concept_, and a free one, not owned by 
anyone to protect as a brand.

And I call the concept "FLOSS", to emphasize the that "free" is not 
clear enough - that it _is_ a freedom fight, even if the liberals of the 
movement want to tone down that disturbing signal.

FOSS means Free and Open Source Software.

FLOSS means Free/Libre and Open Source Software.

The first can be misunderstood as free beer, the last one can't.



   - Jonas

- -- 
* Jonas Smedegaard - idealist og Internet-arkitekt
* Tlf.: +45 40843136  Website: http://dr.jones.dk/

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