[IAEP] Linuxtag 2009 - how do we want to promote Sugar Labs

Sean DALY sdaly.be at gmail.com
Thu Feb 12 07:27:10 EST 2009

The quickest way to develop the Sugar brand (aside from the logo of
course) is color: something different from the XO's green (Pantone-361
if I remember correctly). I have looked at the logo page and see
possibilities. It doesn't have to be one color (although that may be
preferable), but it shouldn't be XO green.

The next quickest way to develop the Sugar brand is SoaS: a USB stick
with the logo on it (and in a different color than XO green, or maybe
a gamut of colors just not XO green). The stick will represent the
software as independent from the XO. Again, that will only work if the
stick is very reliable...

Other merchandising items could be possible: a branded canvas strap
for the XO, a canvas zipper pencil case with the logo (great for
carrying the XO AC adapter and USB sticks).

By the way does anyone know if there is a roll-up banner around? Very
useful for conventions, trade shows, press conferences, meetings, etc.


On Thu, Feb 12, 2009 at 1:10 PM, Holger Levsen <holger at layer-acht.org> wrote:
> Hi Simon,
> On Donnerstag, 12. Februar 2009, Simon Schampijer wrote:
>> Oh, awesome - sounds like a great idea to me.
> :-)
>> One little thing I am
>> worried in general, is to make sure that people perceive Sugar Labs now
>> as something independent of OLPC, but that we share some of the goals. I
>> think we want to make sure that Sugar Labs gets it's own brand. But my
>> worries might not be valid in this particular case, we can use big signs
>> that explains the diffs I guess :)
> yeah, guess that would work. We could also put Sugarlabs marketing material on
> one side, and OLPC Deutschland e.V. material on the other :) (And then mix
> the people... :)
>> Do you know already how we need to ask for the booth and the details
>> regarding that?
> The same people as the papers..
>> Another question, do you know someone we could ask for paper deadline
>> submission extension - I emailed papers at linuxtag.org yesterday but got
>> no reply. A direct contact might be easier. I have Wolfgang Drotshcmann
>> and Marko Jung from last year, maybe I should bug them.
> You should :)
> regards,
>        Holger
> _______________________________________________
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