[IAEP] Branding and mascot (Was: Re: Color combos for the logo)

[Greg Dekoenigsberg]

Wow.  +1 to the Sugar Glider.

--g

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On Fri, 5 Dec 2008, Caroline Meeks wrote:

> OMG the Sugar-Glider is SOOOO Cute! Love it.  Wow, you can even have them as pets - http://en.wikipedia.org/wiki/Sugar_Glider.
> 
> These are great thoughts.  I have no skills in this area so I would greatly appreciate people thinking about how we are going to brand and what form factors we
> should use for the USBs for Sugar on a Stick.  I'm also thinking that lollipops with logos on them or something like that would be great give aways when we
> advertise Sugar on a Stick. 
> 
> Help very much wanted turning these ideas into cute clean spiffy reality.
> 
> Thanks,
> Caroline
> 
> On Fri, Dec 5, 2008 at 7:17 AM, Jameson Quinn <jameson.quinn at gmail.com> wrote:
>       I think that Sugarlabs can do better at branding in general. A good branding presence has related logos for the organization and for the product; color
>       swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have at most 3 at a time); a decorative font; and more workaday serif and sans-serif
>       fonts chosen to go well with the decorative font.
>
>       I'm not saying we need all of this tomorrow, but that should be the direction we're heading. Think, for instance, of the excellent branding of the
>       Obama campaign, which AFAIK was completely available to the grassroots and nevertheless (in a totally content-free regard) kicked the pants off of
>       McCain's more-centralized campaign.
>
>       Immediate action items:
>
>       1. I really think the svg should be up in a public place, as well as (references for) the font (is that the ubuntu font, or other?).
>
>       2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude is inevitably going to have associations with OLPC which might turn off
>       other hardware vendors. I guess the obvious option would be the "sugar" part of the sugarlabs logo.
>
>       3. Personally, I'd love a mascot too; kids like cuddly. My initial brainstorms:
>
>       associated with sugar?
>       Pollinators (nectar)
>       Hummingbirds (too western-hemisphere)
>       Bats (anything nocturnal is culturally dangerous, but I love 'em)
>       Bees (good possibility)
> flies (yuck)
> ants (has good community associations)
> gingerbread man (cute, but a little too gendered and shrek-y)
> bears (too generic)
> sugarcane fieldworker (yeah, right)
> 
> I just googled and OMG WE HAVE A WINNER as far as I am concerned. That is cute beyond words and it is called a "sugar glider". I'd never heard of that name
> even though my mom's Australian but it is beyond my wildest dreams.
> 
> What do other people think?
> 
> Jameson
> 
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> 
> --
> Caroline Meeks
> Solution Grove
> Caroline at SolutionGrove.com
> 
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