[IAEP] Color combos for the logo

[Christian Marc Schmidt]

Thanks, David, and everyone else for your input on the Sugar Labs logo.

Based on this conversation, I'll plan on documenting the design intent
behind the logo on the wiki this weekend.

While the logo concept is based on the treatment of icons in the Sugar
interface, my initial feeling was that we should restrict the color
combinations to only a few carefully chosen ones, both for recognizability
and optimal control.

I could, however, also see doing a full spectrum of color options, and it
sounds like that is where the consensus is headed. I still think that each
combination should be manually created, so we don't run into any
contrast/legibility issues. I'll try this concept and run it by the group.

There will also be usage guidelines, as I mentioned before, entailing in
what context a particular color combination should be used.

Color aside, I don't believe the logo should be altered in any other way.
The change in color in itself is enough variation, and we need to pin down
other variables to maintain a degree of consistency.

More soon...


Christian



On 12/5/08 1:21 PM, "David Farning" <dfarning at sugarlabs.org> wrote:

> On Sat, Dec 6, 2008 at 9:58 AM, Gary C Martin <gary at garycmartin.com> wrote:
>> On 5 Dec 2008, at 07:00, Bernie Innocenti wrote:
>> 
>>> Gary C Martin wrote:
>>>> Uploaded 4 more colours (red, yellow, brown, purple), feel free to
>>>> remove/overwrite if they are not what was intended (I tried to
>>>> stick to
>>>> similar saturation and just hit different hues).
>>>> 
>>>>    http://sugarlabs.org/go/MarketingTeam/Logo
>>>> 
>>>> BTW: is there a design brief for this somewhere? Like: is the inner
>>>> blue
>>>> a requirement, or could that be inverted (e.g. variable colour
>>>> inside,
>>>> blue outline), or can perhaps both colours be varied, what about
>>>> black/white (for print), etc, etc.
>>> 
>>> I thought we were just imitating the color pairs or the XO guy, thus
>>> both colors should vary.
>> 
>> Yea that's what I thought too, but didn't see that formally stated
>> anywhere. The concept of contrasting colour pairs as individual
>> identity was/is a strong, unique design element (of the Sugar UI),
>> seems to make sense to bring that forward into the Sugar branding
>> (using different colour variations suggested the diverse community of
>> individuals behind Sugar).
> 
> Design is going to be a interesting aspects of the project.  How do we
> engage artistic individuals, who often crave freedom and creativity,
> to help Eben and Christian make _their_ vision a reality?
> 
> david
> 
>>> But let's hear what Christian thinks a bout it.
>> 
>> OK, will do.
>> 
>> --Gary
>> 
>>> For our Gitorious instance, I came up with this logo idea:
>>> 
>>>   http://git.sugarlabs.org/
>>> 
>>> Yes, these colors don't match well with the background or perhaps with
>>> each other... Dammit Jim, I'm a programmer, not a painter!
>>> 
>>> --
>>>   // Bernie Innocenti - http://www.codewiz.org/
>>> \X/  Sugar Labs       - http://www.sugarlabs.org/
>> 
>> _______________________________________________
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>> 

-- 

Christian Marc Schmidt

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