[IAEP] Branding and mascot (Was: Re: Color combos for the logo)
bert at freudenbergs.de
Fri Dec 5 09:45:32 EST 2008
On 05.12.2008, at 13:30, Tomeu Vizoso wrote:
> On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn
> <jameson.quinn at gmail.com> wrote:
>> I think that Sugarlabs can do better at branding in general. A good
>> presence has related logos for the organization and for the
>> product; color
>> swatches, 4 or 5 at a time (not just 2-by-2; including greys, we
>> have at
>> most 3 at a time); a decorative font; and more workaday serif and
>> fonts chosen to go well with the decorative font.
>> I'm not saying we need all of this tomorrow, but that should be the
>> direction we're heading. Think, for instance, of the excellent
>> branding of
>> the Obama campaign, which AFAIK was completely available to the
>> and nevertheless (in a totally content-free regard) kicked the
>> pants off of
>> McCain's more-centralized campaign.
>> Immediate action items:
>> 1. I really think the svg should be up in a public place, as well as
>> (references for) the font (is that the ubuntu font, or other?).
>> 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The
>> XO dude
>> is inevitably going to have associations with OLPC which might turn
>> other hardware vendors. I guess the obvious option would be the
>> "sugar" part
>> of the sugarlabs logo.
>> 3. Personally, I'd love a mascot too; kids like cuddly. My initial
>> associated with sugar?
>> Pollinators (nectar)
>> Hummingbirds (too western-hemisphere)
>> Bats (anything nocturnal is culturally dangerous, but I love 'em)
>> Bees (good possibility)
>> flies (yuck)
>> ants (has good community associations)
>> gingerbread man (cute, but a little too gendered and shrek-y)
>> bears (too generic)
>> sugarcane fieldworker (yeah, right)
>> I just googled and OMG WE HAVE A WINNER as far as I am concerned.
>> That is
>> cute beyond words and it is called a "sugar glider". I'd never
>> heard of that
>> name even though my mom's Australian but it is beyond my wildest
>> What do other people think?
> Looks like we indeed have a winner, yeah ;)
It is very cute indeed.
I googled a bit and could not find obvious software-related uses as
mascot. Other uses include
2004 Commonwealth Youth Games mascot:
Disney fanclub mascot:
An Australian environmental association:
AOL Kids cartoon:
Trivia: the modern German name "Kurzkopfgleitbeutler" sounds quite
funny, although it doesn't mention Sugar anymore, whereas the famous
zoologist Alfred Brehm called it "Zuckereichhorn":
- Bert -
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