[IAEP] Branding and mascot (Was: Re: Color combos for the logo)

[Caroline Meeks]

OMG the Sugar-Glider is SOOOO Cute! Love it.  Wow, you can even have them as
pets - http://en.wikipedia.org/wiki/Sugar_Glider.

These are great thoughts.  I have no skills in this area so I would greatly
appreciate people thinking about how we are going to brand and what form
factors we should use for the USBs for Sugar on a Stick.  I'm also thinking
that lollipops with logos on them or something like that would be great give
aways when we advertise Sugar on a Stick.

Help very much wanted turning these ideas into cute clean spiffy reality.

Thanks,
Caroline

On Fri, Dec 5, 2008 at 7:17 AM, Jameson Quinn <jameson.quinn at gmail.com>wrote:

> I think that Sugarlabs can do better at branding in general. A good
> branding presence has related logos for the organization and for the
> product; color swatches, 4 or 5 at a time (not just 2-by-2; including greys,
> we have at most 3 at a time); a decorative font; and more workaday serif and
> sans-serif fonts chosen to go well with the decorative font.
>
> I'm not saying we need all of this tomorrow, but that should be the
> direction we're heading. Think, for instance, of the excellent branding of
> the Obama campaign, which AFAIK was completely available to the grassroots
> and nevertheless (in a totally content-free regard) kicked the pants off of
> McCain's more-centralized campaign.
>
> Immediate action items:
>
> 1. I really think the svg should be up in a public place, as well as
> (references for) the font (is that the ubuntu font, or other?).
>
> 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO dude
> is inevitably going to have associations with OLPC which might turn off
> other hardware vendors. I guess the obvious option would be the "sugar" part
> of the sugarlabs logo.
>
> 3. Personally, I'd love a mascot too; kids like cuddly. My initial
> brainstorms:
>
> associated with sugar?
> Pollinators (nectar)
> Hummingbirds (too western-hemisphere)
> Bats (anything nocturnal is culturally dangerous, but I love 'em)
> Bees (good possibility)
> flies (yuck)
> ants (has good community associations)
> gingerbread man (cute, but a little too gendered and shrek-y)
> bears (too generic)
> sugarcane fieldworker (yeah, right)
>
> I just googled and OMG WE HAVE A WINNER<http://images.google.com.gt/images?q=sugar%20glider&ie=utf-8&oe=utf-8&rls=com.ubuntu:en-US:unofficial&client=firefox-a&um=1&sa=N&tab=wi>as far as I am concerned. That is cute beyond words and it is called a
> "sugar glider". I'd never heard of that name even though my mom's Australian
> but it is beyond my wildest dreams.
>
> What do other people think?
>
> Jameson
>
> _______________________________________________
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>



-- 
Caroline Meeks
Solution Grove
Caroline at SolutionGrove.com

617-500-3488 - Office
505-213-3268 - Fax
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