[IAEP] Branding and mascot (Was: Re: Color combos for the logo)

[Robert D. Fadel]

Walter,

>That said, OLPC owns that mark, so Sugar Labs cannot use it as a
>brand--they have asked us not to--but we can continue to use it in the
>interface itself.

Just to spin it differently. OLPC can not be selective in enforcing its 
trademarks. And OLPC wants those trademarks to be used. We have been 
working on a "badges" program that makes for easier licensing of some 
marks by friends, user-groups, partners and vendors. SJ, Justin Mikowski - 
our legal intern -, and I hope to have this program out before the end of 
the year. 

I think SugarLabs, OLPC and the rest of the community are serious about 
discovering the space we are working in together. So if there is broader 
interest in the OLPC owned marks we should discuss licensing, co-branding, 
etc that is consistent with and demonstrates those partnerships.

Robert



"Walter Bender" <walter.bender at gmail.com> 
Sent by: iaep-bounces at lists.sugarlabs.org
12/05/08 07:40 AM

To
"Jameson Quinn" <jameson.quinn at gmail.com>, "Tomeu Vizoso" 
<tomeu at sugarlabs.org>
cc
Christian Marc Schmidt <schmidt at pentagram.com>, iaep 
<iaep at lists.sugarlabs.org>, Bernie Innocenti <bernie at codewiz.org>
Subject
Re: [IAEP] Branding and mascot (Was: Re: Color combos for the logo)






It is very cute.

Regarding the XO logo itself, in my experience in talking to people,
it is very closely associated with Sugar, the interface, more so than
the OLPC-XO hardware, which is seemingly more associated with the
bunny ears and the handle. I was just speaking with a group interested
in Sugar on other hardware and they were pretty insistent on keeping
the XO icon on the homepage, even though I told them it was easily
replaced.

That said, OLPC owns that mark, so Sugar Labs cannot use it as a
brand--they have asked us not to--but we can continue to use it in the
interface itself.

-walter

On Fri, Dec 5, 2008 at 7:30 AM, Tomeu Vizoso <tomeu at sugarlabs.org> wrote:
> On Fri, Dec 5, 2008 at 1:17 PM, Jameson Quinn <jameson.quinn at gmail.com> 
wrote:
>> I think that Sugarlabs can do better at branding in general. A good 
branding
>> presence has related logos for the organization and for the product; 
color
>> swatches, 4 or 5 at a time (not just 2-by-2; including greys, we have 
at
>> most 3 at a time); a decorative font; and more workaday serif and 
sans-serif
>> fonts chosen to go well with the decorative font.
>>
>> I'm not saying we need all of this tomorrow, but that should be the
>> direction we're heading. Think, for instance, of the excellent branding 
of
>> the Obama campaign, which AFAIK was completely available to the 
grassroots
>> and nevertheless (in a totally content-free regard) kicked the pants 
off of
>> McCain's more-centralized campaign.
>>
>> Immediate action items:
>>
>> 1. I really think the svg should be up in a public place, as well as
>> (references for) the font (is that the ubuntu font, or other?).
>>
>> 2. We need a logo for sugar, as opposed to sugar labs and OLPC. The XO 
dude
>> is inevitably going to have associations with OLPC which might turn off
>> other hardware vendors. I guess the obvious option would be the "sugar" 
part
>> of the sugarlabs logo.
>>
>> 3. Personally, I'd love a mascot too; kids like cuddly. My initial
>> brainstorms:
>>
>> associated with sugar?
>> Pollinators (nectar)
>> Hummingbirds (too western-hemisphere)
>> Bats (anything nocturnal is culturally dangerous, but I love 'em)
>> Bees (good possibility)
>> flies (yuck)
>> ants (has good community associations)
>> gingerbread man (cute, but a little too gendered and shrek-y)
>> bears (too generic)
>> sugarcane fieldworker (yeah, right)
>>
>> I just googled and OMG WE HAVE A WINNER as far as I am concerned. That 
is
>> cute beyond words and it is called a "sugar glider". I'd never heard of 
that
>> name even though my mom's Australian but it is beyond my wildest 
dreams.
>>
>> What do other people think?
>
> Looks like we indeed have a winner, yeah ;)
>
> Tomeu
> _______________________________________________
> IAEP -- It's An Education Project (not a laptop project!)
> IAEP at lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/iaep
>



-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org
_______________________________________________
IAEP -- It's An Education Project (not a laptop project!)
IAEP at lists.sugarlabs.org
http://lists.sugarlabs.org/listinfo/iaep

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